This is Part 1 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google insider. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100, ranging from SEO novices to industry experts.
Google displayed a new degree of openness at the latest SEMNE session held in Providence, RI. Dan Crow covered a lot of ground on what Google likes and dislikes, but most of all focused on what Google can actually find.
One topic of interest, both in his presentation and in the follow-up Q&A, was the pros and cons of using Flash, and the options for making them work with Google.
The Q&A was where the session really started to get good. Hereâ€™s the skinny:
- Flash â€“ You can have the rich media on your website, but if you want to have your site crawled and indexed to reach that all-elusive â€œPosition Numero Unoâ€ then you have to use HTML for the most relevant content and navigation.
- Instead, Dan recommended having a splash page, with links to Flash and non-Flash versions of the site. This avoids the “which-version” behavior of SWFObject, and thus avoiding any resemblance to cloaking.
A great session, and a lot of food for thought. We’ll be posting more news from the session, along with some options for how to circumvent the issues raised. On toPart 2…