Paid search is often touted as the perfect advertising medium, in which ads appear only for those individuals who are actually searching for the advertiser’s product right at that moment. However, while clever search engine technology goes a long way towards achieving this ideal, the “match made in heaven” of paid search depends on [...]
Category Archives: CPC
Who is clicking on your paid search ads, and what were they actually searching for?
July 22, 2006 – 5:36 pm
