Organic Search Engine Optimization (SEO) has a lot of strengths when compared to other marketing channels. SEO can build long-term equity for a website, providing a cost-effective supplement to paid search ads, media buys, and many other forms of online advertising.
But one area where SEO traditionally fell short is with seasonal or event-driven promotions. SEO [...]
Category Archives: Google
SEO for Events and Seasonal Promotions
February 21, 2007 – 4:48 pm
Who is clicking on your paid search ads, and what were they actually searching for?
July 22, 2006 – 5:36 pm
Paid search is often touted as the perfect advertising medium, in which ads appear only for those individuals who are actually searching for the advertiser’s product right at that moment. However, while clever search engine technology goes a long way towards achieving this ideal, the “match made in heaven” of paid search depends on [...]
What is Google Co-op - Health?
May 22, 2006 – 5:29 pm
Google Co-op was released in Beta this early May to introduce its users to a new concept of community and social tagging of websites that may influence the way we see search engine results in the future. Google claims that it “is a platform which enables you to use your expertise to help other users [...]
What is Personalized Search?
April 4, 2006 – 5:11 pm
Put most simply, personalized search is the delivery of search engine results that are uniquely tailored to both keyphrases and individual searchers. For example, in the early days of search, everyone searching for the phrase “AMD” would get the same results, whether they were interested in silicone chips or semiconductors, or age-related macular degeneration. With [...]
Report from the Search Engine Strategies Conference in New York City
March 22, 2006 – 5:06 pm
The search marketing space continues to grow by leaps and bounds, and if this year’s record crowds at Search Engine Strategies in New York are any indication, the search space will not be cooling down anytime soon. For those who could not attend here are some of the highlights from the conference from an organic [...]
Can Blogging Drive Traffic to a Pharma Site?
February 1, 2006 – 4:55 pm
So, what is a Blog?
A blog is nothing more than a web page; but it is a special kind of web page. A typical blog is a website with regularly published “articles” that are displayed “newest first”.� Blogs have certain attributes that distinguish them from standard web pages; namely, ease of web publication and mass [...]
Can Your Potential Patients Find You?
January 15, 2006 – 4:15 pm
Location, location, location is as important on the Internet as it is in real estate. Why spend time, resources, and money to develop a website that your audience can�t find?
All too often businesses invest a significant amount of time, money, and resources building impressive websites and then do little to promote them to drive the [...]
