Lots of new developments in online video advertising:
Different approaches to video ad formats at TechCrunch
“eMarketer expects online video advertising to nearly double in 2008 to $1.3 billion, but no one’s really nailed a scalable ad platform for video. However, Google’s been quietly testing their own system and there are a bunch of other startups tackling [...]
Category Archives: Online Advertising
New Formats and Metrics for Online Video Ads
July 10, 2007 – 11:07 am
Fortune 500’s Way-Too-Lite Online Advertising
June 11, 2007 – 2:21 pm
Fortune 500 companies have always approached online advertising with a bit of hesitation. Yes, they do search - but not until smaller players had done it for years. Yes, they do blogging… ditto. A familiar pattern, one that’s driven by caution, and the need to explain their actions to shareholders.
A recent article on MarketWatch [...]
