Paid search is often touted as the perfect advertising medium, in which ads appear only for those individuals who are actually searching for the advertiser’s product right at that moment. However, while clever search engine technology goes a long way towards achieving this ideal, the “match made in heaven” of paid search depends on [...]
Category Archives: Paid Search
Who is clicking on your paid search ads, and what were they actually searching for?
July 22, 2006 – 5:36 pm
Report from the Search Engine Strategies Conference in New York City
March 22, 2006 – 5:06 pm
The search marketing space continues to grow by leaps and bounds, and if this year’s record crowds at Search Engine Strategies in New York are any indication, the search space will not be cooling down anytime soon. For those who could not attend here are some of the highlights from the conference from an organic [...]
Do You Have An Effective Paid Search Campaign?
February 22, 2006 – 5:01 pm
Paid search engine marketing campaigns can be one of the most effective and cost efficient channels for promoting pharmaceutical products and attracting new patients.
But if not implemented and managed effectively, paid search campaigns can quickly burn through a marketing budget with little to show for it. In this article I discuss the key steps [...]
Can Your Potential Patients Find You?
January 15, 2006 – 4:15 pm
Location, location, location is as important on the Internet as it is in real estate. Why spend time, resources, and money to develop a website that your audience can�t find?
All too often businesses invest a significant amount of time, money, and resources building impressive websites and then do little to promote them to drive the [...]
