Category Archives: Search Engines

Will Google’s Universal Search Kill the SEM campaign?

I know it’s a stretch but I can’t get that Buggles song out of my head. So what does that have to do with Google and Universal Search? Well, everything.

As you can see above, a search for “Video Killed The Radio Star” (and it did BTW), not only has the the old Google navigation changed [...]

Lee Odden is #1 for “Lee Odden” (Oh wait: that doesn’t matter anymore.)

Lee Odden posted on personalization of search results, and how customized search results spelled the end of conventional ranking reports. He then proceeded to blast an unnamed SEO company for mentioning that they use WebPosition to provide ranking reports for their clients:
At a recent conference I attended, a speaker from a very large search engine [...]

Búsqueda hispána: “El que llega primero al rio bebe agua limpia”

Como Latina y parte del equipo de Calatyst, me ha llamado mucho la atención el hecho de que muy pocas industrias, hayan tomado ventaja del mercado Hispano que tan rápidamente va aumentando
En 2002 se hizo oficial la estadística que posicionó, a la comunidad Hispana como la mayor minoría en los Estados Unidos, y creanme cuando [...]

Microsoft to buy Yahoo: Redux. Ad Nauseam.

Word on the street is that, in light of their latest loss to Google over Double Click and the new Google Apps (MS Office killer) and a possible Google OS beta to be released soon, Redmond is back in talks with Yahoo about a possible merger; even though the business advantages to this merger appear [...]

Weekly Search Marketing News & Links

Have you been feeling down? Sad all the time? Maybe your problem is that you have a bad case of the Supplemental Results.
More on Google’s own plane of hell, trust of pharma distrusters, WoW maps and some Da Vinci code answers in this weeks links:

 A new survey shows that blogs that are critical [...]

Search Matters Weekly Search Links 4/18/2007

Google Bombing, Wikipedia vandalism and the future of Google search are making the top headlines this week.

Is Stephen Colbert the Greatest Living American? You decide. (SEOmoz)
Now that Google is an advertising giant, will search get abandoned and/or outsourced? (Gord)
Search for regulated industries? Who knew? (Catalyst Blog)
Want to know how far you walked after dinner last [...]

Search Matters Weekly Search Links

For those of you who, like me, don’t happen to be at SES, there is actually some search news happening that isn’t in New York city. Which is where all your colleagues are. Laughing. Networking. Maxing out their expense accounts. Completely not sitting back at the office blogging. Good times.

Jupiter study [...]

Catalyst is at SES. Behold!

SES 2007 is underway in New York City! The best of the best in Search are there! Two of our top Catalyst people (Catalytes?) are there! Why am I talking in exclamations? No clue.
Heather Frahm, Catalyst’s President and co-founder is speaking on Friday in the vertical track. Her topic is Search for Regulated [...]

Search Matters Weekly Search Links

There are a lot of hot search topics going on this week from litigation, to PPA, to Google’s right hand not know what their left hand is doing. Try to keep up.

Google’s Website Optimizer is now out of beta in into …whatever Greek letter comes after beta. Is it cloaking? Is Google so big that [...]

Online Video for Healthcare Companies

Since the DTC advertising took-off ten years ago, pharmaceutical companies have been aware of the persuasive power of video. TV commercials have brought an unprecedented degree of awareness to mass audiences, and have brought depth and dimension to products that would otherwise be difficult to explain. Now that opportunity [...]