I’m not sure exactly when it happened but it happened. Search engine marketing has become mainstream. Businesses of all sizes no longer debate whether or not they need to do search engine marketing, the debate has become: “Do we do it in-house or do we hire an experienced SEM agency.” Â
Not long ago, many businesses who [...]
Category Archives: SEM
SEM Has Become Mainstream
April 24, 2007 – 4:39 pm
Exploiting Site-Internal Search Systems for SEM
April 24, 2007 – 10:05 am
Many of our clients’ sites have internal search features, which allow visitors to the site to search for information within the site, such as a “Find a {Doctor/Center/Office/Event/Course/Dealership/etc.} Near You†feature. This type of internal search is powered by a searchable database, and the URLs of search results pages in this system are dynamically [...]
Search Matters Weekly Search Links 4/18/2007
April 18, 2007 – 9:21 am
Google Bombing, Wikipedia vandalism and the future of Google search are making the top headlines this week.
Is Stephen Colbert the Greatest Living American? You decide. (SEOmoz)
Now that Google is an advertising giant, will search get abandoned and/or outsourced? (Gord)
Search for regulated industries? Who knew? (Catalyst Blog)
Want to know how far you walked after dinner last [...]
Report from SES: Linkbaiting
April 16, 2007 – 9:56 am
One of the hottest topics at the SES Conference in New York was the concept of “linkbaiting”. Content producers have always known that hot news items attract visitors in droves. Providing viral tools such as “E-mail to a friend” can help encourage that. But in the last couple years, viral marketing has acquired a new [...]
Catalyst is at SES. Behold!
April 11, 2007 – 9:19 am
SES 2007 is underway in New York City! The best of the best in Search are there! Two of our top Catalyst people (Catalytes?) are there! Why am I talking in exclamations? No clue.
Heather Frahm, Catalyst’s President and co-founder is speaking on Friday in the vertical track. Her topic is Search for Regulated [...]
Search Matters Weekly Search Links
April 4, 2007 – 2:31 pm
There are a lot of hot search topics going on this week from litigation, to PPA, to Google’s right hand not know what their left hand is doing. Try to keep up.
Google’s Website Optimizer is now out of beta in into …whatever Greek letter comes after beta. Is it cloaking? Is Google so big that [...]
Online Video for Healthcare Companies
April 3, 2007 – 7:46 am
Since the DTC advertising took-off ten years ago, pharmaceutical companies have been aware of the persuasive power of video. TV commercials have brought an unprecedented degree of awareness to mass audiences, and have brought depth and dimension to products that would otherwise be difficult to explain. Now that opportunity [...]
The Google is Coming. The Google is Coming.
March 27, 2007 – 3:29 pm
Like the last invaders from back in ‘75 (Seventeen Seventy Five that is), it seems that Google, a new dreadnought, has its sights on Boston and they’re planning on more than a fortnight’s stay. Amidst not so subtle clues, like job listings for Google and YouTube for the Boston area and search insider gossip, the [...]
SEO for Events and Seasonal Promotions
February 21, 2007 – 4:48 pm
Organic Search Engine Optimization (SEO) has a lot of strengths when compared to other marketing channels. SEO can build long-term equity for a website, providing a cost-effective supplement to paid search ads, media buys, and many other forms of online advertising.
But one area where SEO traditionally fell short is with seasonal or event-driven promotions. SEO [...]
What is Social Media Optimization?
November 22, 2006 – 5:39 pm
Social Media Optimization is a concept that is making its way into mainstream marketing publications. Social Media Optimization or SMO is a concept coined by Rohit Bhargava of Ogilvy Public Relations Worldwide. In his 5 Rules of Social Media Optimization, Rohit explains that:
“The concept behind SMO is simple: implement changes to optimize a site so [...]
