Many healthcare companies recognize the US Hispanic market as a growing part of their business and online strategy, and their websites are slowly beginning to reflect this. Although this is considered a major step toward successful marketing to the US Hispanic audience, providing a Spanish sub-section of a website or dedicating a few pages of content to this population may not be enough to translate into impressive results.
Continue reading ‘Reaching the US Hispanic Market with Healthcare Search Marketing’
Archive for June, 2006
