What is Bing?
Launched in early June, Bing is the latest search engine from Microsoft and represents the company’s latest attempt to gain market share on competitors Google and Yahoo. From a high level, Bing is essentially a combination of MSN Search and Live Search, re-formulated and rebranded as a stand-alone search engine (previous versions of [...]
Category Archives: Newsletter
Catalyst Point of View (POV)
Aligning to the FDA’s Policy
Pertaining to Search Advertising
By: Timothy Breen, Lee Tuttle
Vice Presidents, Catalyst online
If you (or your regulatory team) have any questions regarding this POV, please contact Tim Breen at Catalyst online at tbreen@CatalystSearchMarketing.com, or at 617.244.6679.
This month, Josh Walsh reviews the importance Social Media has taken in the communication universe and details the relevance this impact has on Search Campaigns.
Q: Has the definition of Social Media changed in 2009?
Josh: Social Media, much like the internet platform where it resides, is a constantly evolving network of ideas and in the race to be [...]
In this post, Account Director Lesley Ross explains the importance of integrating online and offline campaignsÂ to maximize budgets in anÂ uneasy economy.
Q: Online advertising spending is projected to increase by 8.9% this year, how do you suggest this spending be used most effectively by Marketers?
Lesley: The necessity for a â€œholisticâ€ approach to marketing has become over-stated, [...]
In this post, Vice President of Search Marketing Tim Breen presents a practical new way to assign value to your incoming traffic and measure campaign effectiveness.
Q: What do you recommend to search marketers in this economy?
Tim: When budgets are tight it becomes even more important to evaluate the success of your online marketing campaigns. To [...]
In this post, Organic Search Manager Rupali Shah discusses ICANNâ€s latest proposal to grow beyond 21 domain extensions and how you can prevent â€œcyber squatting.â€
Q: How does the system of domain names and extensions work?
Rupali: To reach another person on the Internet you have to type an address into your browser address bar - a [...]
In this post, Catalyst Campaign Manager Mary Connelly discusses the intersection of branding and keyword strategy and three steps you can take to be successful.
Q: How can search marketing help brand managers meet their goals?
Mary: The brand managers we work with have two goals. They want to understand their target consumersâ€™ needs and they want [...]
Q: What are the typical internal challenges that marketers face when proposing a search campaign?
Rich: The most common challenge marketers face internally is convincing the budget committee of the value and need for search. One reason for this is that we are talking about an industry that is relatively new. Search engine marketing has only [...]
by Jason McGovern
Many of you have no doubt heard about Chrome, the new browser from Google. Chrome is billed as the first browser designed for how people use the web today. Since it launched early in September, Chrome has triggered a firestorm of questions from both bloggers and the traditional media. Is this the first [...]