Category Archives: Uncategorized

Point of View: Microsoft Search Engine Bing

June 8, 2009 – 9:50 am

What is Bing?
Launched in early June, Bing is the latest search engine from Microsoft and represents the company’s latest attempt to gain market share on competitors Google and Yahoo. From a high level, Bing is essentially a combination of MSN Search and Live Search, re-formulated and rebranded as a stand-alone search engine (previous versions of [...]

By Nicole Falvey | Also posted in Google, Internet Marketing, Linking, Local Search, MSN, Microsoft, Newsletter, Online Advertising, Organic Search, Paid Search, SEO, Search Engines, Search Marketing, Search Matters, Search News, Yahoo | Comments (2)

Using Social Media Search

March 5, 2009 – 4:41 pm

This month, Josh Walsh reviews the importance Social Media has taken in the communication universe and details the relevance this impact has on Search Campaigns.
Q: Has the definition of Social Media changed in 2009?
Josh: Social Media, much like the internet platform where it resides, is a constantly evolving network of ideas and in the race to be [...]

By Nicole Falvey | Also posted in Blogs, Digital Asset Optimization, Internet Marketing, MySpace, Newsletter, Online Advertising, Search Matters, Search News, Social Media, Video Search, Web 2.0 | Comments (2)

How To Protect Your Domain Name

December 1, 2008 – 9:28 am

In this post, Organic Search Manager Rupali Shah discusses ICANN”s latest proposal to grow beyond 21 domain extensions and how you can prevent “cyber squatting.”

Q: How does the system of domain names and extensions work?
Rupali: To reach another person on the Internet you have to type an address into your browser address bar - a [...]

By Nicole Falvey | Also posted in Internet Marketing, Newsletter, Search Marketing, Search Matters | Comments (0)

There is no place like Chrome

September 30, 2008 – 11:43 am

by Jason McGovern
Many of you have no doubt heard about Chrome, the new browser from Google. Chrome is billed as the first browser designed for how people use the web today. Since it launched early in September, Chrome has triggered a firestorm of questions from both bloggers and the traditional media. Is this the first [...]

By Nicole Falvey | Also posted in Google, Internet Marketing, Newsletter, Online Advertising, SEM, Search Engines, Search Marketing | Comments (0)

How to Manage Multiple Brands Online

June 29, 2008 – 7:37 pm

The growing interest in search marketing, and a greater understanding of its value, are intensifying competition online. For companies with multiple brands, this competition is even more extreme as brands compete with each other for valuable search “shelf space.” In this interview, Catalyst Account Director Ann Kane discusses strategies and tactics for managing multiple brands [...]

By Nicole Falvey | Also posted in Healthcare, Internet Marketing, Newsletter, Online Advertising, SEM, Search Marketing, Search Matters | Comments (0)

Paid Search Q&A: How to Improve Your Campaign Performance

June 3, 2008 – 3:38 pm

The strategies and tactics behind successful paid search marketing campaigns have grown dramatically in their complexity over the past few years.  If you haven’t changed your approach, you could be losing potential customers and squandering your paid search marketing budget. Read this month’s interview with Catalyst Vice President of Paid Search, Tim Breen, to find [...]

By Nicole Falvey | Also posted in Internet Marketing, Newsletter, Online Advertising, Paid Search, Search Marketing, Search Matters | Comments (0)

Paid Search Q&A: How to Get the Best CPV

November 1, 2007 – 12:51 pm

Here Tim Breen, Catalyst’s Director of Paid Search, addresses some frequently asked questions about Cost Per Visitor.
Q: What is the difference between Cost Per Visitor and Cost Per Click?
A: Many advertisers aren’t aware that there is a difference between Cost Per Visitor (CPV) and Cost Per Click (CPC). CPC is what you get charged by [...]

By Tim Breen | Also posted in Adsense, CPC, Click Fraud, Internet Marketing, Newsletter, Online Advertising, Overture, PPC, Paid Search, SEM, Search Marketing, Text Ads | Comments (2)

Atlas now faces the Google Analytics Dilemma

August 14, 2007 – 8:34 am

Microsoft completed its acquisition of Aquantive yesterday, which among other things includes Atlas and its media management and tracking tools. It’ll be interesting to watch the reactions of Atlas customers.
Google Analytics receives a cold shoulder from a few large advertisers, on concerns that their tracking partner also happens to be their largest ad network. Some [...]

By Sherwood Stranieri | Also posted in Analytics, Google, Internet Marketing, MSN, Microsoft, Online Advertising, Search Marketing | Comments (0)

Google Maps Go Vertical in NYC

August 1, 2007 – 1:58 pm

Google started integrating 3D wireframes by default into Maps for a few major cities. There’s no better place than New York City to take a test drive - check out some screenshots of these landmark buildings…

By Sherwood Stranieri | Also posted in Google, Local Search | Comments (2)

International Video Search Arrives

June 29, 2007 – 4:09 pm

Now that online video has become mainstream in the U.S., video portals are venturing abroad. Does this represent a new opportunity for online marketers? Let’s take a quick look at the new developments:
YouTube
Google will be rolling out navigation, framework, and domain names for localized versions of its market-leading YouTube video portal. Right now, YouTube is [...]

By Sherwood Stranieri | Also posted in MySpace, Organic Search, SEO, Video Search | Comments (1)