What is Bing?
Launched in early June, Bing is the latest search engine from Microsoft and represents the company’s latest attempt to gain market share on competitors Google and Yahoo. From a high level, Bing is essentially a combination of MSN Search and Live Search, re-formulated and rebranded as a stand-alone search engine (previous versions of [...]
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This month, Josh Walsh reviews the importance Social Media has taken in the communication universe and details the relevance this impact has on Search Campaigns.
Q: Has the definition of Social Media changed in 2009?
Josh: Social Media, much like the internet platform where it resides, is a constantly evolving network of ideas and in the race to be [...]
In this post, Organic Search Manager Rupali Shah discusses ICANNâ€s latest proposal to grow beyond 21 domain extensions and how you can prevent â€œcyber squatting.â€
Q: How does the system of domain names and extensions work?
Rupali: To reach another person on the Internet you have to type an address into your browser address bar - a [...]
by Jason McGovern
Many of you have no doubt heard about Chrome, the new browser from Google. Chrome is billed as the first browser designed for how people use the web today. Since it launched early in September, Chrome has triggered a firestorm of questions from both bloggers and the traditional media. Is this the first [...]
The growing interest in search marketing, and a greater understanding of its value, are intensifying competition online. For companies with multiple brands, this competition is even more extreme as brands compete with each other for valuable search â€œshelf space.â€ In this interview, Catalyst Account Director Ann Kane discusses strategies and tactics for managing multiple brands [...]
The strategies and tactics behind successful paid search marketing campaigns have grown dramatically in their complexity over the past few years.Â If you havenâ€™t changed your approach, you could be losing potential customers and squandering your paid search marketing budget. Read this month’s interview with Catalyst Vice President of Paid Search, Tim Breen, to find [...]
Here Tim Breen, Catalystâ€™s Director of Paid Search, addresses some frequently asked questions about Cost Per Visitor.
Q: What is the difference between Cost Per Visitor and Cost Per Click?
A: Many advertisers arenâ€™t aware that there is a difference between Cost Per Visitor (CPV) and Cost Per Click (CPC). CPC is what you get charged by [...]
Microsoft completed its acquisition of Aquantive yesterday, which among other things includes Atlas and its media management and tracking tools. It’ll be interesting to watch the reactions of Atlas customers.
Google Analytics receives a cold shoulder from a few large advertisers, on concerns that their tracking partner also happens to be their largest ad network. Some [...]
Google started integrating 3D wireframes by default into Maps for a few major cities. There’s no better place than New York City to take a test drive - check out some screenshots of these landmark buildings…
Now that online video has become mainstream in the U.S., video portals are venturing abroad. Does this represent a new opportunity for online marketers? Let’s take a quick look at the new developments:
Google will be rolling out navigation, framework, and domain names for localized versions of its market-leading YouTube video portal. Right now, YouTube is [...]