Category Archives: Uncategorized

Paid Search Q&A: How to Get the Best CPV

November 1, 2007 – 12:51 pm

Here Tim Breen, Catalyst’s Director of Paid Search, addresses some frequently asked questions about Cost Per Visitor.
Q: What is the difference between Cost Per Visitor and Cost Per Click?
A: Many advertisers aren’t aware that there is a difference between Cost Per Visitor (CPV) and Cost Per Click (CPC). CPC is what you get charged by […]

By Tim Breen | Also posted in Adsense, CPC, Click Fraud, Internet Marketing, Newsletter, Online Advertising, Overture, PPC, Paid Search, SEM, Search Marketing, Text Ads | Comments (1)

Atlas now faces the Google Analytics Dilemma

August 14, 2007 – 8:34 am

Microsoft completed its acquisition of Aquantive yesterday, which among other things includes Atlas and its media management and tracking tools. It’ll be interesting to watch the reactions of Atlas customers.
Google Analytics receives a cold shoulder from a few large advertisers, on concerns that their tracking partner also happens to be their largest ad network. Some […]

By Sherwood Stranieri | Also posted in Analytics, Google, Internet Marketing, MSN, Microsoft, Online Advertising, Search Marketing | Comments (0)

Google Maps Go Vertical in NYC

August 1, 2007 – 1:58 pm

Google started integrating 3D wireframes by default into Maps for a few major cities. There’s no better place than New York City to take a test drive - check out some screenshots of these landmark buildings…

By Sherwood Stranieri | Also posted in Google, Local Search | Comments (2)

International Video Search Arrives

June 29, 2007 – 4:09 pm

Now that online video has become mainstream in the U.S., video portals are venturing abroad. Does this represent a new opportunity for online marketers? Let’s take a quick look at the new developments:
YouTube
Google will be rolling out navigation, framework, and domain names for localized versions of its market-leading YouTube video portal. Right now, YouTube is […]

By Sherwood Stranieri | Also posted in MySpace, Organic Search, SEO, Video Search | Comments (1)