by Jason McGovern
Many of you have no doubt heard about Chrome, the new browser from Google. Chrome is billed as the first browser designed for how people use the web today. Since it launched early in September, Chrome has triggered a firestorm of questions from both bloggers and the traditional media. Is this the first step to a Google operating system? Is this a sign that Google is taking on MSN? Will this browser appear on Google’s cell phone?
Of course, there is also the question of how Chrome will impact search results. After all, this is from Google; it has to impact search, right?
Not necessarily. We’ve been monitoring Chrome since it launched, as well as the various blogs covering it, and there has been little talk of the browser’s impact on a website’s search engine rankings. There have been some rumors that Google is pulling usage data from Chrome and incorporating it into their search algorithm, but these rumors are unsubstantiated.
For now, it certainly appears that Google Chrome is having a negligible, if any, impact on search and that it is mainly a concern for those designing and developing websites. The introduction of Chrome is something to be aware of. But until we hear otherwise, if you’re managing SEO or paid campaigns, it’s business as usual.
About Jason McGovern
Jason is Catalyst’s Organic Search Director, leading SEO for high-profile brands including Pfizer, P&G, and Novartis. He has over eight years of search and Internet marketing experience and before Catalyst has served as a marketing manager, web developer, and copywriter. Jason has a B.S. in Biology from Allegheny College.
