Category Archives: Microsoft

Atlas now faces the Google Analytics Dilemma

August 14, 2007 – 8:34 am

Microsoft completed its acquisition of Aquantive yesterday, which among other things includes Atlas and its media management and tracking tools. It’ll be interesting to watch the reactions of Atlas customers.
Google Analytics receives a cold shoulder from a few large advertisers, on concerns that their tracking partner also happens to be their largest ad network. Some […]

By Sherwood Stranieri | Also posted in Analytics, Google, Internet Marketing, MSN, Online Advertising, Search Marketing, Uncategorized | Comments (0)

Search Matters Weekly Search = $array[]

June 28, 2007 – 8:06 am

Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.

[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, […]

By Francis | Also posted in Adsense, Google, Internet Marketing, Linking, Overture, PPC, Paid Search, SEM, SEO, Search Engines, Search Marketing, Search Matters, Search News, Social Media, Text Ads, Web 2.0 | Comments (0)

Microsoft to buy Yahoo: Redux. Ad Nauseam.

May 4, 2007 – 10:43 am

Word on the street is that, in light of their latest loss to Google over Double Click and the new Google Apps (MS Office killer) and a possible Google OS beta to be released soon, Redmond is back in talks with Yahoo about a possible merger; even though the business advantages to this merger appear […]

By Francis | Also posted in Google, Search Engines, Search Matters, Search News, Yahoo | Comments (3)