We’ve discussed B2C search often in this blog and in our newsletter. It is only logical that in order to increase your visibility, you need to be available everywhere your customers interact if you offer a solution or product. However, B2B search has become an increasingly important aspect of the marketing budget and businesses need to [...]
Category Archives: Digital Asset Optimization
Using Social Media Search
March 5, 2009 – 4:41 pm
This month, Josh Walsh reviews the importance Social Media has taken in the communication universe and details the relevance this impact has on Search Campaigns.
Q: Has the definition of Social Media changed in 2009?
Josh: Social Media, much like the internet platform where it resides, is a constantly evolving network of ideas and in the race to be [...]
Optimize Your Digital Assets
May 2, 2008 – 8:22 am
Are you familiar with the term “Digital Asset Optimization?†If you are, you may know that it is the natural evolution of search marketing. If you aren’t, you’ll want to learn how to leverage this new opportunity for competitive advantage. Here Catalyst Search Marketing Strategist Eddie Emmanuel discusses this relatively new practice and how — [...]
