Category Archives: Online Advertising

Optimize Your Digital Assets

May 2, 2008 – 8:22 am

Are you familiar with the term “Digital Asset Optimization?” If you are, you may know that it is the natural evolution of search marketing. If you aren’t, you’ll want to learn how to leverage this new opportunity for competitive advantage. Here Catalyst Search Marketing Strategist Eddie Emmanuel discusses this relatively new practice and how — […]

By Ginna Hall | Also posted in Digital Asset Optimization, Internet Marketing, Newsletter, SEO, Search Marketing, Search Matters | Comments (0)

Outrank Your Online Competition

April 1, 2008 – 12:23 pm

The steady increase in search engine use is rewriting the rules of marketing as organizations decide how best to incorporate the realities of Web 2.0 into their plans. One effect of search is that dissimilar entities become competitors when they are listed alongside each other on the Search Engine Results Pages. Now being competitive requires […]

By Ginna Hall | Also posted in Internet Marketing, Newsletter, Search Marketing, Search Matters, Web 2.0 | Comments (0)

Reputation Management in a Web 2.0 World

March 3, 2008 – 11:41 am

Reputation Management in a Web 2.0 World
Finding out what is being said about your company, its brand and products is becoming increasingly difficult as it becomes easier for your customers to voice their praise, or complaints, online. In the world of online marketing, social media and blogs, an organization’s reputation can be enhanced or tarnished […]

By Ginna Hall | Also posted in Healthcare, Internet Marketing, Newsletter, Search Marketing, Search Matters, Web 2.0 | Comments (0)

Social Media and Healthcare

January 31, 2008 – 8:41 pm

Social Media and Healthcare
Social media is a phenomenon that can no longer be ignored by today’s competitive companies. Last year, 73% of advertising and media executives surveyed said up to 20% of their marketing budgets are allocated to using and experimenting with new media platforms such as blogs. In 2008 pharmaceutical marketing professionals are looking […]

By Ginna Hall | Also posted in Healthcare, Internet Marketing, MySpace, Newsletter, Pharma, SEO Tips, Search Marketing, Search Matters, Social Media, Web 2.0 | Comments (1)

Search Marketing: The Last Mile

January 7, 2008 – 11:45 am

Whether you call it Closing the Loop, The Final Leg, or The Last Mile, the process of getting any deliverable – including information – to the final consumer is challenging. For marketers, The Last Mile means getting our message in front of customers, in a way that is relevant and timely, wherever they are – […]

By Ginna Hall | Also posted in Internet Marketing, Newsletter, Organic Search, Paid Search, Search Marketing, Search Matters, Search News | Comments (0)

Channel Integration: How to Maximize Your Marketing Investment

December 3, 2007 – 10:54 am

Marketers now have opportunities – and challenges — we’ve never had before. With the diversity of channels and media, consumers have so many more options. Marketers must be prepared, no matter how a customer expresses interest, to respond to that intention. Search engine marketing is the vehicle for not only responding appropriately, but also converting […]

By Ginna Hall | Also posted in Internet Marketing, Newsletter, SEM, Search Marketing Conferences, Search Matters | Comments (0)

Paid Search Q&A: How to Get the Best CPV

November 1, 2007 – 12:51 pm

Here Tim Breen, Catalyst’s Director of Paid Search, addresses some frequently asked questions about Cost Per Visitor.
Q: What is the difference between Cost Per Visitor and Cost Per Click?
A: Many advertisers aren’t aware that there is a difference between Cost Per Visitor (CPV) and Cost Per Click (CPC). CPC is what you get charged by […]

By Tim Breen | Also posted in Adsense, CPC, Click Fraud, Internet Marketing, Newsletter, Overture, PPC, Paid Search, SEM, Search Marketing, Text Ads, Uncategorized | Comments (1)

Four Steps to Better Campaign Tracking and ROI

October 1, 2007 – 3:30 pm

Ever wondered why that well planned (and expensive) online or offline campaign fizzled and you didn’t realize your return-on-investment? Well, maybe it wasn’t such a bust after all. But how could you know, either way? The answer is tracking. Well, it’s not all tracking, but it is setting yourself up for success so that the […]

By Francis | Also posted in Analytics, Internet Marketing, Newsletter, SEO Best Practices, Search Marketing, Search Matters | Comments (0)

Atlas now faces the Google Analytics Dilemma

August 14, 2007 – 8:34 am

Microsoft completed its acquisition of Aquantive yesterday, which among other things includes Atlas and its media management and tracking tools. It’ll be interesting to watch the reactions of Atlas customers.
Google Analytics receives a cold shoulder from a few large advertisers, on concerns that their tracking partner also happens to be their largest ad network. Some […]

By Sherwood Stranieri | Also posted in Analytics, Google, Internet Marketing, MSN, Microsoft, Search Marketing, Uncategorized | Comments (0)

New Formats and Metrics for Online Video Ads

July 10, 2007 – 11:07 am

Lots of new developments in online video advertising:
Different approaches to video ad formats at TechCrunch
“eMarketer expects online video advertising to nearly double in 2008 to $1.3 billion, but no one’s really nailed a scalable ad platform for video. However, Google’s been quietly testing their own system and there are a bunch of other startups tackling […]

By Sherwood Stranieri | Also posted in Adsense, PPC, Paid Search, Video Search | Comments (0)