Author Archives: Ginna Hall

Ginna Hall is Catalyst’s in-house marketing consultant. She has over 15 years of experience in developing strategic messages and creating online and print vehicles for effective communication with customers and target markets. Her expertise includes project management, new product launch and creative communication strategy.

Optimize Your Digital Assets

May 2, 2008 – 8:22 am

Are you familiar with the term “Digital Asset Optimization?” If you are, you may know that it is the natural evolution of search marketing. If you aren’t, you’ll want to learn how to leverage this new opportunity for competitive advantage. Here Catalyst Search Marketing Strategist Eddie Emmanuel discusses this relatively new practice and how — […]

Posted in Digital Asset Optimization, Internet Marketing, Newsletter, Online Advertising, SEO, Search Marketing, Search Matters | Comments (0)

Outrank Your Online Competition

April 1, 2008 – 12:23 pm

The steady increase in search engine use is rewriting the rules of marketing as organizations decide how best to incorporate the realities of Web 2.0 into their plans. One effect of search is that dissimilar entities become competitors when they are listed alongside each other on the Search Engine Results Pages. Now being competitive requires […]

Posted in Internet Marketing, Newsletter, Online Advertising, Search Marketing, Search Matters, Web 2.0 | Comments (0)

Reputation Management in a Web 2.0 World

March 3, 2008 – 11:41 am

Reputation Management in a Web 2.0 World
Finding out what is being said about your company, its brand and products is becoming increasingly difficult as it becomes easier for your customers to voice their praise, or complaints, online. In the world of online marketing, social media and blogs, an organization’s reputation can be enhanced or tarnished […]

Posted in Healthcare, Internet Marketing, Newsletter, Online Advertising, Search Marketing, Search Matters, Web 2.0 | Comments (0)

Social Media and Healthcare

January 31, 2008 – 8:41 pm

Social Media and Healthcare
Social media is a phenomenon that can no longer be ignored by today’s competitive companies. Last year, 73% of advertising and media executives surveyed said up to 20% of their marketing budgets are allocated to using and experimenting with new media platforms such as blogs. In 2008 pharmaceutical marketing professionals are looking […]

Posted in Healthcare, Internet Marketing, MySpace, Newsletter, Online Advertising, Pharma, SEO Tips, Search Marketing, Search Matters, Social Media, Web 2.0 | Comments (1)

Search Marketing: The Last Mile

January 7, 2008 – 11:45 am

Whether you call it Closing the Loop, The Final Leg, or The Last Mile, the process of getting any deliverable – including information – to the final consumer is challenging. For marketers, The Last Mile means getting our message in front of customers, in a way that is relevant and timely, wherever they are – […]

Posted in Internet Marketing, Newsletter, Online Advertising, Organic Search, Paid Search, Search Marketing, Search Matters, Search News | Comments (0)

Channel Integration: How to Maximize Your Marketing Investment

December 3, 2007 – 10:54 am

Marketers now have opportunities – and challenges — we’ve never had before. With the diversity of channels and media, consumers have so many more options. Marketers must be prepared, no matter how a customer expresses interest, to respond to that intention. Search engine marketing is the vehicle for not only responding appropriately, but also converting […]

Posted in Internet Marketing, Newsletter, Online Advertising, SEM, Search Marketing Conferences, Search Matters | Comments (0)