The steady increase in search engine use is rewriting the rules of marketing as organizations decide how best to incorporate the realities of Web 2.0 into their plans. One effect of search is that dissimilar entities become competitors when they are listed alongside each other on the Search Engine Results Pages. Now being competitive requires […]
Category Archives: Web 2.0
Reputation Management in a Web 2.0 World
March 3, 2008 – 11:41 am
Reputation Management in a Web 2.0 World
Finding out what is being said about your company, its brand and products is becoming increasingly difficult as it becomes easier for your customers to voice their praise, or complaints, online. In the world of online marketing, social media and blogs, an organization’s reputation can be enhanced or tarnished […]
Social Media and Healthcare
January 31, 2008 – 8:41 pm
Social Media and Healthcare
Social media is a phenomenon that can no longer be ignored by today’s competitive companies. Last year, 73% of advertising and media executives surveyed said up to 20% of their marketing budgets are allocated to using and experimenting with new media platforms such as blogs. In 2008 pharmaceutical marketing professionals are looking […]
Search Matters Weekly Link Love
August 16, 2007 – 3:14 pm
Hey man. It’s time to let our link love shine. So put on those bell bottoms and the Skynyrd t-shirt and lets groove on down to Linktown in my yellow van. It’s where everybody loves you, mama. Watch out for the man, if you smell like patchouli they get all up in your business. Far […]
Big Pharma Goes Viral
July 17, 2007 – 9:17 am
It looks like Bayer has made the first real move into the viral space by any of the Big Pharma companies. They’ve built an interactive online game “sponsored by Aleve” that appears to be geared toward the social networking demographic - who are much younger than the traditional Aleve demo (50+ with arthritis) .
[To] […]
Nielsen//NetRatings Drops Page Views as Ad Metric
July 10, 2007 – 4:06 pm
Courtesy of our friends at Marketing Pilgrim and Yahoo News, Nielsen//Netratings is foregoing the use of page views as a measure of web site engagement in favor of tracking how much time users spend at the web sites they visit. This new metric, accounting for both the amount of user sessions at a […]
Monetizing YouTube Traffic
July 10, 2007 – 3:32 pm
In a recent post on international video search, we looked at the new portals being launched by YouTube and MySpace, and how they could open new marketing channels to a global audience. But how exactly does a YouTube video translate into SEO results, and does that traffic have any commercial value?
Videos grab attention
The connection between […]
Search Matters Weekly Search = $array[]
June 28, 2007 – 8:06 am
Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.
[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, […]
The New Ask.com: Part 3
June 21, 2007 – 9:57 am
This is the third and final installment of our assessment of the new Ask.com. As the resident linguist here, I will discuss some of the natural language technologies that have been foregrounded in the new interface. And, as a member of the paid search team, I will discuss the impact of the new […]
The New Ask.com: Part 2
June 19, 2007 – 8:17 am
We’re confident ‘video killed the radio star’ and we have now learned the algorithm killed Jeeves - but where does that leave us with the Ask.com search results? In The New Ask.com: Part 1 Francis discussed the aesthetics of the new interface and SERP pages. In Part 2, I’ve taken a high-level look at couple […]
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