Category Archives: Search News

Search Marketing: The Last Mile

January 7, 2008 – 11:45 am

Whether you call it Closing the Loop, The Final Leg, or The Last Mile, the process of getting any deliverable – including information – to the final consumer is challenging. For marketers, The Last Mile means getting our message in front of customers, in a way that is relevant and timely, wherever they are – […]

By Ginna Hall | Also posted in Internet Marketing, Newsletter, Online Advertising, Organic Search, Paid Search, Search Marketing, Search Matters | Comments (0)

Search Matters Weekly Search Mojo

September 13, 2007 – 7:43 am

So the weekly in the weekly links has been subject to a little license of late because of some logistical issues surrounding time management and deliverables. Plus I forgot to do it last week. So here are the search links that carry to most mojo this week. Like a witch doctor. But for SEO. And […]

By Francis | Also posted in Organic Search, Search Marketing, Search Matters, Social Media | Comments (0)

Search Matters Weekly Link Love

August 16, 2007 – 3:14 pm

Hey man. It’s time to let our link love shine. So put on those bell bottoms and the Skynyrd t-shirt and lets groove on down to Linktown in my yellow van. It’s where everybody loves you, mama. Watch out for the man, if you smell like patchouli they get all up in your business. Far […]

By Francis | Also posted in Blogs, Google, Hippies, Linking, Search Marketing, Web 2.0 | Comments (0)

Search Matters Weekly Links

August 2, 2007 – 9:47 am

Weekly search links.

Answer these 10 questions before you charge for SEO. (SEOmoz)
Single Point of Failure. (SEO-Blackhat)
What else can you do to get indexed? (SE Watch)
Two airlines moving ahead with in-flight internet. (Techdirt)
Ask.com August 2007 update? (SE Roundtable)
Harry Potter Font looks like Yahoo Font. Hermione dies. (Matt Cutts)
Local Search driving offline transactions. (SE Land)

Huzzah.

By Francis | Also posted in Adsense, Blogs, CPC, Google, SEO | Comments (4)

Overture’s Keyword Tool Says ‘No’ to Marijuana

July 27, 2007 – 3:45 pm

I don’t think anyone would argue that fact that the Overture suggestion tool is probably not the most accurate or effective keyword suggestion tool on the market today. Besides the fact that it still displays search volumes from January 2007, the accuracy of the numbers have been called into question over and over again […]

By Francis | Also posted in Overture, PPC, Paid Search, Search Marketing, Text Ads, Yahoo | Comments (2)

Search Matters Weekly Pravda

July 26, 2007 – 10:46 am

Здравствулте! Камрады! Добро пожаловать к правде людей!
Search links for you to enable your fight against capitalist aggression and banishment to the search engine gulag (supplemental results).
За успеха нашево безнадёжнова дела!

Comrade Jane explains the downside of democratic link baiting. (SEO moz)
Titleist fails to make social media campaign fly. Power to the people. (SMO)
Yahoo Assist helps aid […]

By Francis | Also posted in Blogs, Google, Personalized Search, Social Media | Comments (0)

Google: Flash Fixes Can Be “Dangerous”

July 16, 2007 – 8:38 am

This is Part 1 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google insider. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100, ranging from SEO novices to industry experts.
Google displayed a new degree of openness […]

By Sherwood Stranieri | Also posted in Google, Organic Search, SEO, SEO Best Practices, Search Engines, Search Marketing Conferences | Comments (4)

Search Matters Weekly Search Declaration

July 12, 2007 – 2:22 pm

We skipped the links last week because we were all celebrating the Fourth of July in a 100% real American hero, patriotic way. Even the two dudes on the organic team from Canada. We take that very seriously here. Like SEO. Nothing says red blooded American Apple pie like some good ole patriotic SEO. So […]

By Francis | Also posted in Adsense, Blogs, Google, Organic Search, SEM, SEO, Search Engines, Search Marketing | Comments (0)

Monetizing YouTube Traffic

July 10, 2007 – 3:32 pm

In a recent post on international video search, we looked at the new portals being launched by YouTube and MySpace, and how they could open new marketing channels to a global audience. But how exactly does a YouTube video translate into SEO results, and does that traffic have any commercial value?
Videos grab attention
The connection between […]

By Sherwood Stranieri | Also posted in Linking, Newsletter, Search Matters, Social Media, Video Search, Web 2.0 | Comments (2)

Search Matters Weekly Search = $array[]

June 28, 2007 – 8:06 am

Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.

[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, […]

By Francis | Also posted in Adsense, Google, Internet Marketing, Linking, Microsoft, Overture, PPC, Paid Search, SEM, SEO, Search Engines, Search Marketing, Search Matters, Social Media, Text Ads, Web 2.0 | Comments (0)