Catalyst Point of View (POV)
Aligning to the FDA’s Policy
Pertaining to Search Advertising
By: Timothy Breen, Lee Tuttle
Vice Presidents, Catalyst online
If you (or your regulatory team) have any questions regarding this POV, please contact Tim Breen at Catalyst online at tbreen@CatalystSearchMarketing.com, or at 617.244.6679.
In this post, Vice President of Search Marketing Tim Breen presents a practical new way to assign value to your incoming traffic and measure campaign effectiveness.
Q: What do you recommend to search marketers in this economy?
Tim: When budgets are tight it becomes even more important to evaluate the success of your online marketing campaigns. To [...]
Press release optimization is the process of enhancing your release so that it will be seen by the readers you want to reach, whether they are journalists, editors or online influencers.
By optimizing your press releases for the web, you can get your message out to the widest possible audience and maximize media coverage.
There is a [...]
Ever wondered why that well planned (and expensive) online or offline campaign fizzled and you didn’t realize your return-on-investment? Well, maybe it wasn’t such a bust after all. But how could you know, either way? The answer is tracking. Well, it’s not all tracking, but it is setting yourself up for success so that the [...]
This is Part 3 in an 5-part series of posts on a SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider†knowledge. Dan Crow, Program Manager of Crawl Systems was the guest speaker to an audience of about 100 who ranged from SEO novices to industry experts. [...]
This is Part 2 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider†knowledge. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100 who ranged from SEO novices to industry [...]
This is Part 1 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google insider. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100, ranging from SEO novices to industry experts.
Google displayed a new degree of openness [...]
This is the third and final installment of our assessment of the new Ask.com. As the resident linguist here, I will discuss some of the natural language technologies that have been foregrounded in the new interface. And, as a member of the paid search team, I will discuss the impact of the new [...]
Outside of the government and universities, no one hires more people with PhDs in linguistics than search engines. One major reason for this is that a search engine needs to deliver results that are not based on the string of characters you type into the search box, but instead based on what your string [...]
