Category Archives: SEO Best Practices

Four Steps to Better Campaign Tracking and ROI

October 1, 2007 – 3:30 pm

Ever wondered why that well planned (and expensive) online or offline campaign fizzled and you didn’t realize your return-on-investment? Well, maybe it wasn’t such a bust after all. But how could you know, either way? The answer is tracking. Well, it’s not all tracking, but it is setting yourself up for success so that the […]

By Francis | Also posted in Analytics, Internet Marketing, Newsletter, Online Advertising, Search Marketing, Search Matters | Comments (0)

SEO Best Practices from a Google Engineer

August 6, 2007 – 9:54 am

This is Part 3 in an 5-part series of posts on a SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider” knowledge. Dan Crow, Program Manager of Crawl Systems was the guest speaker to an audience of about 100 who ranged from SEO novices to industry experts. […]

By Denise Haynes | Also posted in Google, Organic Search, SEM, SEO, Search Engines | Comments (0)

Google Explains Site Penalties

July 25, 2007 – 12:48 pm

This is Part 2 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider” knowledge. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100 who ranged from SEO novices to industry […]

By Denise Haynes | Also posted in Google, Organic Search, SEM, SEO, Search Marketing Conferences, Search Matters | Comments (3)

Google: Flash Fixes Can Be “Dangerous”

July 16, 2007 – 8:38 am

This is Part 1 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google insider. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100, ranging from SEO novices to industry experts.
Google displayed a new degree of openness […]

By Sherwood Stranieri | Also posted in Google, Organic Search, SEO, Search Engines, Search Marketing Conferences, Search News | Comments (4)

The New Ask.com: Part 3

June 21, 2007 – 9:57 am

This is the third and final installment of our assessment of the new Ask.com. As the resident linguist here, I will discuss some of the natural language technologies that have been foregrounded in the new interface. And, as a member of the paid search team, I will discuss the impact of the new […]

By Ehren | Also posted in Ask, CPC, Organic Search, PPC, Paid Search, SEM, SEO, Search Engines, Search Marketing, Search News, Universal Search, Web 2.0 | Comments (1)

How do you identify a true SEO partner?

June 20, 2007 – 8:11 am

Rewind one year ago when you, as the company’s marketing manager, sent a detailed RFP encompassing the requirements and expectations for the development of your company’s new website to some of the best agencies around. Somewhere within the technical and design requirements - tucked between defining your “target audience” and listing your “usability requirements” - […]

By Ian Bardorf | Also posted in SEM, SEO, Search Marketing, Search Matters | Comments (0)

What does ‘Meaning’ Mean to a Search Engine?

May 30, 2007 – 1:15 pm

Outside of the government and universities, no one hires more people with PhDs in linguistics than search engines. One major reason for this is that a search engine needs to deliver results that are not based on the string of characters you type into the search box, but instead based on what your string […]

By Ehren | Also posted in Google, Healthcare, Organic Search, Paid Search, Pharma, SEM, SEO, Search Engines, Search Marketing | Comments (1)

Report from SES: Linkbaiting

April 16, 2007 – 9:56 am

One of the hottest topics at the SES Conference in New York was the concept of “linkbaiting”. Content producers have always known that hot news items attract visitors in droves. Providing viral tools such as “E-mail to a friend” can help encourage that. But in the last couple years, viral marketing has acquired a new […]

By Sherwood Stranieri | Also posted in Linking, SEM, SES, Search Marketing Conferences, Search News, Social Media, Video Search | Comments (0)

Catalyst is at SES. Behold!

April 11, 2007 – 9:19 am

SES 2007 is underway in New York City! The best of the best in Search are there! Two of our top Catalyst people (Catalytes?) are there! Why am I talking in exclamations? No clue.
Heather Frahm, Catalyst’s President and co-founder is speaking on Friday in the vertical track. Her topic is Search for Regulated […]

By Francis | Also posted in SEM, SEO, SES, Search Engines, Search Marketing, Search Marketing Conferences, Search News, Video Search | Comments (2)

SEO for Events and Seasonal Promotions

February 21, 2007 – 4:48 pm

Organic Search Engine Optimization (SEO) has a lot of strengths when compared to other marketing channels. SEO can build long-term equity for a website, providing a cost-effective supplement to paid search ads, media buys, and many other forms of online advertising.
But one area where SEO traditionally fell short is with seasonal or event-driven promotions. SEO […]

By Sherwood Stranieri | Also posted in Google, Organic Search, SEM, SEO, Search Marketing | Comments (0)