This is Part 3 in an 5-part series of posts on a SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of â€œinsiderâ€ knowledge. Dan Crow, Program Manager of Crawl Systems was the guest speaker to an audience of about 100 who ranged from SEO novices to industry experts.
In addition to having a functioning, â€œjazzyâ€ website, Dan emphasized that your site should encompass what the SEO experts already consider â€œBest Practicesâ€ for success with Organic Search not only with Google, but other major search engines.
- Relevant Content â€“ Make sure that your site has information that is relevant to the script/coding that is being read by the spiders. If you donâ€™t heed this advice, you risk being â€œpenalizedâ€ (yes, Mr. Crow actually touched on penalties).
- Involve Users â€“ If at all possible, allow the users of your site to leave comments or blog, to help build a community on your site. It helps to drive repeat visitors.
- Monitor the site using Webmaster Central â€“ If you can not find your site on Google, Dan strongly encourages the use of Webmaster Central. If you submit a sitemap, Google will look at those pages and any linked to them. In addition to being a great starting point to get your site indexed, there are a lot of great free tools that can help you manage your site.
- Links â€“ How does a new site get links? You have to request them from â€œqualityâ€ sites. Dan emphasized that â€œquality links should be for the users, not the search enginesâ€. Make sure you build-up links over time, and donâ€™t succumb to the temptation of getting links from link farms or your site will get dropped like a hot potato.