Whether you call it Closing the Loop, The Final Leg, or The Last Mile, the process of getting any deliverable – including information – to the final consumer is challenging. For marketers, The Last Mile means getting our message in front of customers, in a way that is relevant and timely, wherever they are – […]
Category Archives: Paid Search
Paid Search Q&A: How to Get the Best CPV
November 1, 2007 – 12:51 pm
Here Tim Breen, Catalyst’s Director of Paid Search, addresses some frequently asked questions about Cost Per Visitor.
Q: What is the difference between Cost Per Visitor and Cost Per Click?
A: Many advertisers aren’t aware that there is a difference between Cost Per Visitor (CPV) and Cost Per Click (CPC). CPC is what you get charged by […]
Overture’s Keyword Tool Says ‘No’ to Marijuana
July 27, 2007 – 3:45 pm
I don’t think anyone would argue that fact that the Overture suggestion tool is probably not the most accurate or effective keyword suggestion tool on the market today. Besides the fact that it still displays search volumes from January 2007, the accuracy of the numbers have been called into question over and over again […]
New Formats and Metrics for Online Video Ads
July 10, 2007 – 11:07 am
Lots of new developments in online video advertising:
Different approaches to video ad formats at TechCrunch
“eMarketer expects online video advertising to nearly double in 2008 to $1.3 billion, but no one’s really nailed a scalable ad platform for video. However, Google’s been quietly testing their own system and there are a bunch of other startups tackling […]
Search Matters Weekly Search = $array[]
June 28, 2007 – 8:06 am
Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.
[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, […]
Searchers Spend More
June 27, 2007 – 3:19 pm
There’s an interesting article today over at eCoustics.com (by way of Marketing Pilgrim) discussing the findings of a recent Yahoo/ChannelForce study looking at how the Internet and search engines affect in-store purchases of electronic shoppers at big box stores like Best Buy and Target.
The article outlines several key findings from the study, but by far […]
The New Ask.com: Part 3
June 21, 2007 – 9:57 am
This is the third and final installment of our assessment of the new Ask.com. As the resident linguist here, I will discuss some of the natural language technologies that have been foregrounded in the new interface. And, as a member of the paid search team, I will discuss the impact of the new […]
Search Matters Weekly Search Nougat
June 21, 2007 – 8:34 am
Just like the nutty sweet paste in the middle of your afternoon candy bar, this week’s search links will pack a powerful burst of sugary energy to get you through the rest of the day. Unless you’re allergic to nuts; in which case, that tingling you may be feeling is probably anaphalixis. Two words. […]
What does ‘Meaning’ Mean to a Search Engine?
May 30, 2007 – 1:15 pm
Outside of the government and universities, no one hires more people with PhDs in linguistics than search engines. One major reason for this is that a search engine needs to deliver results that are not based on the string of characters you type into the search box, but instead based on what your string […]
Top 5 Worst of Search For May
May 18, 2007 – 12:59 pm
This is the first in a monthly series of posts highlighting the humorous, ridiculous and absurd in the world of search engine listings. In an age of automated keyword research and campaign management, with rich internet technologies evolving faster than the people who use them, some weird, funny stuff is bound to happen. […]
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