What is Bing?
Launched in early June, Bing is the latest search engine from Microsoft and represents the company’s latest attempt to gain market share on competitors Google and Yahoo. From a high level, Bing is essentially a combination of MSN Search and Live Search, re-formulated and rebranded as a stand-alone search engine (previous versions of [...]
Category Archives: Paid Search
Catalyst Point of View (POV)
Aligning to the FDA’s Policy
Pertaining to Search Advertising
By: Timothy Breen, Lee Tuttle
Vice Presidents, Catalyst online
If you (or your regulatory team) have any questions regarding this POV, please contact Tim Breen at Catalyst online at tbreen@CatalystSearchMarketing.com, or at 617.244.6679.
In this post, Account Director Lesley Ross explains the importance of integrating online and offline campaignsÂ to maximize budgets in anÂ uneasy economy.
Q: Online advertising spending is projected to increase by 8.9% this year, how do you suggest this spending be used most effectively by Marketers?
Lesley: The necessity for a â€œholisticâ€ approach to marketing has become over-stated, [...]
The strategies and tactics behind successful paid search marketing campaigns have grown dramatically in their complexity over the past few years.Â If you havenâ€™t changed your approach, you could be losing potential customers and squandering your paid search marketing budget. Read this month’s interview with Catalyst Vice President of Paid Search, Tim Breen, to find [...]
Whether you call it Closing the Loop, The Final Leg, or The Last Mile, the process of getting any deliverable â€“ including information â€“ to the final consumer is challenging. For marketers, The Last Mile means getting our message in front of customers, in a way that is relevant and timely, wherever they are â€“ [...]
Here Tim Breen, Catalystâ€™s Director of Paid Search, addresses some frequently asked questions about Cost Per Visitor.
Q: What is the difference between Cost Per Visitor and Cost Per Click?
A: Many advertisers arenâ€™t aware that there is a difference between Cost Per Visitor (CPV) and Cost Per Click (CPC). CPC is what you get charged by [...]
I don’t think anyone would argue that fact that the Overture suggestion tool is probably not the most accurate or effective keyword suggestion tool on the market today. Besides the fact that it still displays search volumes from January 2007, the accuracy of the numbers have been called into question over and over again [...]
Lots of new developments in online video advertising:
Different approaches to video ad formats at TechCrunch
“eMarketer expects online video advertising to nearly double in 2008 to $1.3 billion, but no oneâ€™s really nailed a scalable ad platform for video. However, Googleâ€™s been quietly testing their own system and there are a bunch of other startups tackling [...]