What is Bing?
Launched in early June, Bing is the latest search engine from Microsoft and represents the company’s latest attempt to gain market share on competitors Google and Yahoo. From a high level, Bing is essentially a combination of MSN Search and Live Search, re-formulated and rebranded as a stand-alone search engine (previous versions of [...]
Category Archives: SEO
Catalyst Point of View (POV)
Aligning to the FDA’s Policy
Pertaining to Search Advertising
By: Timothy Breen, Lee Tuttle
Vice Presidents, Catalyst online
If you (or your regulatory team) have any questions regarding this POV, please contact Tim Breen at Catalyst online at tbreen@CatalystSearchMarketing.com, or at 617.244.6679.
In this post, Account Director Lesley Ross explains the importance of integrating online and offline campaignsÂ to maximize budgets in anÂ uneasy economy.
Q: Online advertising spending is projected to increase by 8.9% this year, how do you suggest this spending be used most effectively by Marketers?
Lesley: The necessity for a â€œholisticâ€ approach to marketing has become over-stated, [...]
Google sent ripples throughout the search and web communities in July by announcing it had been indexing Flash content and had launched a specific algorithm specifically for ranking Flash content. In this issue, Catalyst Organic Search Director Jason McGovern discusses how this change may affect your SEO campaign.Q: Why is it important that Google is [...]
Are you familiar with the term â€œDigital Asset Optimization?â€ If you are, you may know that it is the natural evolution of search marketing. If you arenâ€™t, youâ€™ll want to learn how to leverage this new opportunity for competitive advantage. Here Catalyst Search Marketing Strategist Eddie Emmanuel discusses this relatively new practice and how — [...]
NuqneH. Greetings. Here are the weekly search links, traveler. Qapla’ in all your efforts.
New data suggests that 28% of people click through on 2nd and 3rd page results in search engines. Idiots. (SEOmoz)
Create media buzz via video. Bow chicka bow chicka. Wait. Maybe not that kind of video. (SMO)
SPOCK, the people search engine is alive! [...]
This is Part 3 in an 5-part series of posts on a SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of â€œinsiderâ€ knowledge. Dan Crow, Program Manager of Crawl Systems was the guest speaker to an audience of about 100 who ranged from SEO novices to industry experts. [...]
Weekly search links.
Answer these 10 questions before you charge for SEO. (SEOmoz)
Single Point of Failure. (SEO-Blackhat)
What else can you do to get indexed? (SE Watch)
Two airlines moving ahead with in-flight internet. (Techdirt)
Ask.com August 2007 update? (SE Roundtable)
Harry Potter Font looks like Yahoo Font. Hermione dies. (Matt Cutts)
Local Search driving offline transactions. (SE Land)
This is Part 2 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of â€œinsiderâ€ knowledge. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100 who ranged from SEO novices to industry [...]