Category Archives: SEO

Optimize Your Digital Assets

May 2, 2008 – 8:22 am

Are you familiar with the term “Digital Asset Optimization?” If you are, you may know that it is the natural evolution of search marketing. If you aren’t, you’ll want to learn how to leverage this new opportunity for competitive advantage. Here Catalyst Search Marketing Strategist Eddie Emmanuel discusses this relatively new practice and how — […]

By Ginna Hall | Also posted in Digital Asset Optimization, Internet Marketing, Newsletter, Online Advertising, Search Marketing, Search Matters | Comments (0)

Search Matters Weekly Search Links

August 8, 2007 – 1:44 pm

NuqneH. Greetings. Here are the weekly search links, traveler. Qapla’ in all your efforts.

New data suggests that 28% of people click through on 2nd and 3rd page results in search engines. Idiots. (SEOmoz)
Create media buzz via video. Bow chicka bow chicka. Wait. Maybe not that kind of video. (SMO)
SPOCK, the people search engine is alive! […]

By Francis | Also posted in Adsense, Analytics, Blogs, Klingons, Search Engines, Search Marketing, Video Search, Vulcans | Comments (1)

SEO Best Practices from a Google Engineer

August 6, 2007 – 9:54 am

This is Part 3 in an 5-part series of posts on a SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider” knowledge. Dan Crow, Program Manager of Crawl Systems was the guest speaker to an audience of about 100 who ranged from SEO novices to industry experts. […]

By Denise Haynes | Also posted in Google, Organic Search, SEM, SEO Best Practices, Search Engines | Comments (0)

Search Matters Weekly Links

August 2, 2007 – 9:47 am

Weekly search links.

Answer these 10 questions before you charge for SEO. (SEOmoz)
Single Point of Failure. (SEO-Blackhat)
What else can you do to get indexed? (SE Watch)
Two airlines moving ahead with in-flight internet. (Techdirt)
Ask.com August 2007 update? (SE Roundtable)
Harry Potter Font looks like Yahoo Font. Hermione dies. (Matt Cutts)
Local Search driving offline transactions. (SE Land)

Huzzah.

By Francis | Also posted in Adsense, Blogs, CPC, Google, Search News | Comments (4)

Google Explains Site Penalties

July 25, 2007 – 12:48 pm

This is Part 2 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider” knowledge. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100 who ranged from SEO novices to industry […]

By Denise Haynes | Also posted in Google, Organic Search, SEM, SEO Best Practices, Search Marketing Conferences, Search Matters | Comments (3)

Google: Flash Fixes Can Be “Dangerous”

July 16, 2007 – 8:38 am

This is Part 1 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google insider. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100, ranging from SEO novices to industry experts.
Google displayed a new degree of openness […]

By Sherwood Stranieri | Also posted in Google, Organic Search, SEO Best Practices, Search Engines, Search Marketing Conferences, Search News | Comments (4)

Search Matters Weekly Search Declaration

July 12, 2007 – 2:22 pm

We skipped the links last week because we were all celebrating the Fourth of July in a 100% real American hero, patriotic way. Even the two dudes on the organic team from Canada. We take that very seriously here. Like SEO. Nothing says red blooded American Apple pie like some good ole patriotic SEO. So […]

By Francis | Also posted in Adsense, Blogs, Google, Organic Search, SEM, Search Engines, Search Marketing, Search News | Comments (0)

International Video Search Arrives

June 29, 2007 – 4:09 pm

Now that online video has become mainstream in the U.S., video portals are venturing abroad. Does this represent a new opportunity for online marketers? Let’s take a quick look at the new developments:
YouTube
Google will be rolling out navigation, framework, and domain names for localized versions of its market-leading YouTube video portal. Right now, YouTube is […]

By Sherwood Stranieri | Also posted in MySpace, Organic Search, Uncategorized, Video Search | Comments (1)

Search Matters Weekly Search = $array[]

June 28, 2007 – 8:06 am

Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.

[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, […]

By Francis | Also posted in Adsense, Google, Internet Marketing, Linking, Microsoft, Overture, PPC, Paid Search, SEM, Search Engines, Search Marketing, Search Matters, Search News, Social Media, Text Ads, Web 2.0 | Comments (0)

The New Ask.com: Part 3

June 21, 2007 – 9:57 am

This is the third and final installment of our assessment of the new Ask.com. As the resident linguist here, I will discuss some of the natural language technologies that have been foregrounded in the new interface. And, as a member of the paid search team, I will discuss the impact of the new […]

By Ehren | Also posted in Ask, CPC, Organic Search, PPC, Paid Search, SEM, SEO Best Practices, Search Engines, Search Marketing, Search News, Universal Search, Web 2.0 | Comments (1)