What is Bing?
Launched in early June, Bing is the latest search engine from Microsoft and represents the company’s latest attempt to gain market share on competitors Google and Yahoo. From a high level, Bing is essentially a combination of MSN Search and Live Search, re-formulated and rebranded as a stand-alone search engine (previous versions of [...]
Category Archives: Organic Search
Catalyst Point of View (POV)
Aligning to the FDA’s Policy
Pertaining to Search Advertising
By: Timothy Breen, Lee Tuttle
Vice Presidents, Catalyst online
If you (or your regulatory team) have any questions regarding this POV, please contact Tim Breen at Catalyst online at tbreen@CatalystSearchMarketing.com, or at 617.244.6679.
In this post, Account Director Lesley Ross explains the importance of integrating online and offline campaignsÂ to maximize budgets in anÂ uneasy economy.
Q: Online advertising spending is projected to increase by 8.9% this year, how do you suggest this spending be used most effectively by Marketers?
Lesley: The necessity for a â€œholisticâ€ approach to marketing has become over-stated, [...]
Google sent ripples throughout the search and web communities in July by announcing it had been indexing Flash content and had launched a specific algorithm specifically for ranking Flash content. In this issue, Catalyst Organic Search Director Jason McGovern discusses how this change may affect your SEO campaign.Q: Why is it important that Google is [...]
Whether you call it Closing the Loop, The Final Leg, or The Last Mile, the process of getting any deliverable â€“ including information â€“ to the final consumer is challenging. For marketers, The Last Mile means getting our message in front of customers, in a way that is relevant and timely, wherever they are â€“ [...]
So the weekly in the weekly links has been subject to a little license of late because of some logistical issues surrounding time management and deliverables. Plus I forgot to do it last week. So here are the search links that carry to most mojo this week. Like a witch doctor. But for SEO. And [...]
This is Part 3 in an 5-part series of posts on a SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of â€œinsiderâ€ knowledge. Dan Crow, Program Manager of Crawl Systems was the guest speaker to an audience of about 100 who ranged from SEO novices to industry experts. [...]
When was the last time you needed more information on a nearby restaurant, yoga studio, mechanic, or other service near your neighborhood? How did you find that information? Did you search for it?
If so, youâ€™re not alone; the Internet is fast becoming the first place consumers look for local business and service information. According to [...]
This is Part 2 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of â€œinsiderâ€ knowledge. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100 who ranged from SEO novices to industry [...]