Category Archives: SEM

Channel Integration: How to Maximize Your Marketing Investment

December 3, 2007 – 10:54 am

Marketers now have opportunities – and challenges — we’ve never had before. With the diversity of channels and media, consumers have so many more options. Marketers must be prepared, no matter how a customer expresses interest, to respond to that intention. Search engine marketing is the vehicle for not only responding appropriately, but also converting […]

By Ginna Hall | Also posted in Internet Marketing, Newsletter, Online Advertising, Search Marketing Conferences, Search Matters | Comments (0)

Paid Search Q&A: How to Get the Best CPV

November 1, 2007 – 12:51 pm

Here Tim Breen, Catalyst’s Director of Paid Search, addresses some frequently asked questions about Cost Per Visitor.
Q: What is the difference between Cost Per Visitor and Cost Per Click?
A: Many advertisers aren’t aware that there is a difference between Cost Per Visitor (CPV) and Cost Per Click (CPC). CPC is what you get charged by […]

By Tim Breen | Also posted in Adsense, CPC, Click Fraud, Internet Marketing, Newsletter, Online Advertising, Overture, PPC, Paid Search, Search Marketing, Text Ads, Uncategorized | Comments (1)

SEO Best Practices from a Google Engineer

August 6, 2007 – 9:54 am

This is Part 3 in an 5-part series of posts on a SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider” knowledge. Dan Crow, Program Manager of Crawl Systems was the guest speaker to an audience of about 100 who ranged from SEO novices to industry experts. […]

By Denise Haynes | Also posted in Google, Organic Search, SEO, SEO Best Practices, Search Engines | Comments (0)

Google Explains Site Penalties

July 25, 2007 – 12:48 pm

This is Part 2 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider” knowledge. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100 who ranged from SEO novices to industry […]

By Denise Haynes | Also posted in Google, Organic Search, SEO, SEO Best Practices, Search Marketing Conferences, Search Matters | Comments (3)

Search Matters Weekly Search Declaration

July 12, 2007 – 2:22 pm

We skipped the links last week because we were all celebrating the Fourth of July in a 100% real American hero, patriotic way. Even the two dudes on the organic team from Canada. We take that very seriously here. Like SEO. Nothing says red blooded American Apple pie like some good ole patriotic SEO. So […]

By Francis | Also posted in Adsense, Blogs, Google, Organic Search, SEO, Search Engines, Search Marketing, Search News | Comments (0)

Search Matters Weekly Search = $array[]

June 28, 2007 – 8:06 am

Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.

[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, […]

By Francis | Also posted in Adsense, Google, Internet Marketing, Linking, Microsoft, Overture, PPC, Paid Search, SEO, Search Engines, Search Marketing, Search Matters, Search News, Social Media, Text Ads, Web 2.0 | Comments (0)

The New Ask.com: Part 3

June 21, 2007 – 9:57 am

This is the third and final installment of our assessment of the new Ask.com. As the resident linguist here, I will discuss some of the natural language technologies that have been foregrounded in the new interface. And, as a member of the paid search team, I will discuss the impact of the new […]

By Ehren | Also posted in Ask, CPC, Organic Search, PPC, Paid Search, SEO, SEO Best Practices, Search Engines, Search Marketing, Search News, Universal Search, Web 2.0 | Comments (1)

How do you identify a true SEO partner?

June 20, 2007 – 8:11 am

Rewind one year ago when you, as the company’s marketing manager, sent a detailed RFP encompassing the requirements and expectations for the development of your company’s new website to some of the best agencies around. Somewhere within the technical and design requirements - tucked between defining your “target audience” and listing your “usability requirements” - […]

By Ian Bardorf | Also posted in SEO, SEO Best Practices, Search Marketing, Search Matters | Comments (0)

Search Matters Weekly Search Crunk

June 1, 2007 – 9:05 am

Time to get it crunk up on it and throw down the gangsta SEO links for this week. You can tell I’m 100% street because I said gangsta and crunk. I’m practically a legend in my cubicle. My t-shirt that says THUGLIFE has a rip in it. That’s all I’m saying.

Get your jazz hands ready […]

By Francis | Also posted in Organic Search, SEO, Search Marketing, Search News | Comments (2)

What does ‘Meaning’ Mean to a Search Engine?

May 30, 2007 – 1:15 pm

Outside of the government and universities, no one hires more people with PhDs in linguistics than search engines. One major reason for this is that a search engine needs to deliver results that are not based on the string of characters you type into the search box, but instead based on what your string […]

By Ehren | Also posted in Google, Healthcare, Organic Search, Paid Search, Pharma, SEO, SEO Best Practices, Search Engines, Search Marketing | Comments (1)