Catalyst Point of View (POV)
Aligning to the FDA’s Policy
Pertaining to Search Advertising
By: Timothy Breen, Lee Tuttle
Vice Presidents, Catalyst online
If you (or your regulatory team) have any questions regarding this POV, please contact Tim Breen at Catalyst online at tbreen@CatalystSearchMarketing.com, or at 617.244.6679.
We’ve discussed B2C search often in this blog and in our newsletter. It is only logical that in order to increase your visibility, you need to be available everywhere your customers interact if you offer a solution or product. However, B2B search has become an increasingly important aspect of the marketing budget and businesses need to [...]
In this post, Account Director Lesley Ross explains the importance of integrating online and offline campaigns to maximize budgets in an uneasy economy.
Q: Online advertising spending is projected to increase by 8.9% this year, how do you suggest this spending be used most effectively by Marketers?
Lesley: The necessity for a “holistic†approach to marketing has become over-stated, [...]
In this post, Catalyst Campaign Manager Mary Connelly discusses the intersection of branding and keyword strategy and three steps you can take to be successful.
Q: How can search marketing help brand managers meet their goals?
Mary: The brand managers we work with have two goals. They want to understand their target consumers’ needs and they want [...]
Q: What are the typical internal challenges that marketers face when proposing a search campaign?
Rich: The most common challenge marketers face internally is convincing the budget committee of the value and need for search. One reason for this is that we are talking about an industry that is relatively new. Search engine marketing has only [...]
by Jason McGovern
Many of you have no doubt heard about Chrome, the new browser from Google. Chrome is billed as the first browser designed for how people use the web today. Since it launched early in September, Chrome has triggered a firestorm of questions from both bloggers and the traditional media. Is this the first [...]
The growing interest in search marketing, and a greater understanding of its value, are intensifying competition online. For companies with multiple brands, this competition is even more extreme as brands compete with each other for valuable search “shelf space.†In this interview, Catalyst Account Director Ann Kane discusses strategies and tactics for managing multiple brands [...]
Marketers now have opportunities – and challenges — we’ve never had before. With the diversity of channels and media, consumers have so many more options. Marketers must be prepared, no matter how a customer expresses interest, to respond to that intention. Search engine marketing is the vehicle for not only responding appropriately, but also converting [...]
Here Tim Breen, Catalyst’s Director of Paid Search, addresses some frequently asked questions about Cost Per Visitor.
Q: What is the difference between Cost Per Visitor and Cost Per Click?
A: Many advertisers aren’t aware that there is a difference between Cost Per Visitor (CPV) and Cost Per Click (CPC). CPC is what you get charged by [...]
This is Part 3 in an 5-part series of posts on a SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider†knowledge. Dan Crow, Program Manager of Crawl Systems was the guest speaker to an audience of about 100 who ranged from SEO novices to industry experts. [...]
