Here Tim Breen, Catalyst’s Director of Paid Search, addresses some frequently asked questions about Cost Per Visitor.
Q: What is the difference between Cost Per Visitor and Cost Per Click?
A: Many advertisers aren’t aware that there is a difference between Cost Per Visitor (CPV) and Cost Per Click (CPC). CPC is what you get charged by […]
Category Archives: CPC
Paid Search Q&A: How to Get the Best CPV
November 1, 2007 – 12:51 pm
Search Matters Weekly Links
August 2, 2007 – 9:47 am
Weekly search links.
Answer these 10 questions before you charge for SEO. (SEOmoz)
Single Point of Failure. (SEO-Blackhat)
What else can you do to get indexed? (SE Watch)
Two airlines moving ahead with in-flight internet. (Techdirt)
Ask.com August 2007 update? (SE Roundtable)
Harry Potter Font looks like Yahoo Font. Hermione dies. (Matt Cutts)
Local Search driving offline transactions. (SE Land)
Huzzah.
The New Ask.com: Part 3
June 21, 2007 – 9:57 am
This is the third and final installment of our assessment of the new Ask.com. As the resident linguist here, I will discuss some of the natural language technologies that have been foregrounded in the new interface. And, as a member of the paid search team, I will discuss the impact of the new […]
Search Matters Weekly Search Panoply
June 13, 2007 – 9:45 am
Break out your Mortimer Ichabod Marker you wordsmiths, you. It’s time for another edition of weekly search links. I’ve been getting some resistance from the upper echelons on the quality and tone of these weekly posts, that perhaps they are not moving in the direction originally intended. But I think we’re on to something here. […]
Search Matters Weekly Search Hotness
May 16, 2007 – 2:32 pm
Normally I just post search links here with the exaggeratedly plain title “Search Matters Weekly Search links”. Well, you know what? We need to add a pinch of SEO spice to this weekly mélange of tasty Search goodness, so I’m going to try out some cinnamony sweet new titles and, in the spirit of […]
Exploiting Site-Internal Search Systems for SEM
April 24, 2007 – 10:05 am
Many of our clients’ sites have internal search features, which allow visitors to the site to search for information within the site, such as a “Find a {Doctor/Center/Office/Event/Course/Dealership/etc.} Near You” feature. This type of internal search is powered by a searchable database, and the URLs of search results pages in this system are dynamically […]
Search Matters Weekly Search Links
April 4, 2007 – 2:31 pm
There are a lot of hot search topics going on this week from litigation, to PPA, to Google’s right hand not know what their left hand is doing. Try to keep up.
Google’s Website Optimizer is now out of beta in into …whatever Greek letter comes after beta. Is it cloaking? Is Google so big that […]
Paid Search: Are you getting your money’s worth?
February 28, 2007 – 2:18 pm
The Search Engine Marketing Professional Organization (SEMPO) recently released its annual industry survey and it includes some truly remarkable findings. One such finding is that spending on paid search marketing was approximately $8 Billion (U.S.) in 2006 and that number is expected to double over the next five years. This is obviously a […]
Evaluating Visitor Quality without Transactions
September 2, 2006 – 4:10 pm
For transaction-based e-commerce websites, search engine marketing offers an unprecedented level of ROI measurement and accountability. E-commerce vendors can track their ROI on a keyword-by-keyword basis right down to the very last cent. But for other types of sites, evaluating the success of the campaign is more of a challenge. Consider, for example, […]
Who is clicking on your paid search ads, and what were they actually searching for?
July 22, 2006 – 5:36 pm
Paid search is often touted as the perfect advertising medium, in which ads appear only for those individuals who are actually searching for the advertiser’s product right at that moment. However, while clever search engine technology goes a long way towards achieving this ideal, the “match made in heaven” of paid search depends on […]
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