Search Matters Weekly Search Links

There are a lot of hot search topics going on this week from litigation, to PPA, to Google’s right hand not know what their left hand is doing. Try to keep up.

  1. Google’s Website Optimizer is now out of beta in into …whatever Greek letter comes after beta. Is it cloaking? Is Google so big that they can’t see that this may violate their own TOS? (SEW)
  2. Think just because you have a PPC ad running that you should open a Swiss account for all that sweet ROI. Think again. Here are some steps to make sure you’re getting quality clicks not just quantity. (Search Engine Land)
  3. SEO can save your business and your marriage. Well maybe just your business. But your wife seems nice. (SEOmoz)
  4. Get Gmail Paper! It has everything that regular Gmail has but now you can fill your Costanza wallet with your archives. Never delete a thing! (Google, via Matt Cutts)
  5. Don’t ask Seth Godin to be on your Blogroll (kidding). Reciprocal linking is sooo high school. (SEL)

Enjoy the links. The snarky comments are mine, not the erudite and totally serious authors to whom I have linked.

This entry was written by Francis and posted on April 4, 2007 at 2:31 pm and filed under Adsense, CPC, Google, Organic Search, SEM, Search Engines, Search News. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. KFFBOS
    Posted April 5, 2007 at 4:57 pm | Permalink

    Snarky works…

  2. Francis
    Posted April 11, 2007 at 2:58 pm | Permalink

    Thanks K. Twitter you later… ;)

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