Category Archives: Newsletter

Google Universal Search makes integrated SEM essential

May 30, 2007 – 10:38 am

What is Google’s Universal Search
Google’s introduction of Universal Search essentially brings together the various types of searchable internet content sources into one, allowing results to range across all silos of the Google landscape, including categories that were previously segregated. These silos include book search, blog search, image search, local search, video search, web search, […]

By Ehren | Also posted in Google, SEM, SEO, Search Engines, Search Matters, Universal Search | Comments (1)

Click Fraud: Are Your Campaigns Safe?

May 1, 2007 – 10:25 am

Since the advent of paid search engine marketing, click fraud has been a growing area of concern for search engine marketers. Estimates of the scope of click fraud vary from 10% to 35% of all click activity. If not detected, click fraud can rob your company of both your marketing dollars […]

By Tim Breen | Also posted in Adsense, Click Fraud, Google, PPC, SEM, Search Marketing, Search Matters | Comments (0)

Online Video for Healthcare Companies

April 3, 2007 – 7:46 am

Since the DTC advertising took-off ten years ago, pharmaceutical companies have been aware of the persuasive power of video. TV commercials have brought an unprecedented degree of awareness to mass audiences, and have brought depth and dimension to products that would otherwise be difficult to explain. Now that opportunity […]

By Sherwood Stranieri | Also posted in Healthcare, Pharma, SEM, SEO, Search Engines, Social Media, Video Search | Comments (1)

Paid Search: Are you getting your money’s worth?

February 28, 2007 – 2:18 pm

The Search Engine Marketing Professional Organization (SEMPO) recently released its annual industry survey and it includes some truly remarkable findings. One such finding is that spending on paid search marketing was approximately $8 Billion (U.S.) in 2006 and that number is expected to double over the next five years. This is obviously a […]

By Tim Breen | Also posted in Adsense, CPC, Local Search, Overture, PPC, Paid Search, Search Engines, Text Ads | Comments (3)

What is Social Media Optimization?

November 22, 2006 – 5:39 pm

Social Media Optimization is a concept that is making its way into mainstream marketing publications. Social Media Optimization or SMO is a concept coined by Rohit Bhargava of Ogilvy Public Relations Worldwide. In his 5 Rules of Social Media Optimization, Rohit explains that:
“The concept behind SMO is simple: implement changes to optimize a site so […]

By david | Also posted in Blogs, MSN, Organic Search, Personalized Search, SEM, SEO, SEO Best Practices, Search Engines, Search Marketing, Social Media, Yahoo | Comments (0)

Evaluating Visitor Quality without Transactions

September 2, 2006 – 4:10 pm

For transaction-based e-commerce websites, search engine marketing offers an unprecedented level of ROI measurement and accountability. E-commerce vendors can track their ROI on a keyword-by-keyword basis right down to the very last cent. But for other types of sites, evaluating the success of the campaign is more of a challenge. Consider, for example, […]

By Ehren | Also posted in CPC, Organic Search, PPC, Paid Search, SEM, SEO, SEO Best Practices, Search Marketing | Comments (0)

Reaching the US Hispanic Market with Healthcare Search Marketing

June 22, 2006 – 5:32 pm

Many healthcare companies recognize the US Hispanic market as a growing part of their business and online strategy, and their websites are slowly beginning to reflect this. Although this is considered a major step toward successful marketing to the US Hispanic audience, providing a Spanish sub-section of a website or dedicating a few pages of […]

By Frank | Also posted in Blogs, Healthcare, Organic Search, Personalized Search, Pharma, SEO, SEO Best Practices, Search Engines, Search Marketing | Comments (0)

What is Google Co-op - Health?

May 22, 2006 – 5:29 pm

Google Co-op was released in Beta this early May to introduce its users to a new concept of community and social tagging of websites that may influence the way we see search engine results in the future. Google claims that it “is a platform which enables you to use your expertise to help other users […]

By Frank | Also posted in Google, Google Co-op, Healthcare, Pharma, SEO, Search Engines, Search Marketing | Comments (0)

What is Personalized Search?

April 4, 2006 – 5:11 pm

Put most simply, personalized search is the delivery of search engine results that are uniquely tailored to both keyphrases and individual searchers. For example, in the early days of search, everyone searching for the phrase “AMD” would get the same results, whether they were interested in silicone chips or semiconductors, or age-related macular degeneration. With […]

By Jason McGovern | Also posted in Google, Healthcare, MSN, Organic Search, Personalized Search, Pharma, SEO, Search Engines, Search Marketing, Yahoo | Comments (0)

Can Blogging Drive Traffic to a Pharma Site?

February 1, 2006 – 4:55 pm

So, what is a Blog?
A blog is nothing more than a web page; but it is a special kind of web page. A typical blog is a website with regularly published “articles” that are displayed “newest first”.� Blogs have certain attributes that distinguish them from standard web pages; namely, ease of web publication and mass […]

By Francis | Also posted in Blogs, Google, Healthcare, Organic Search, SEO, Search Engines, Search Marketing, Social Media | Comments (0)