Blogs, social networks and personalized search are all making headlines this week. All this fancy pants social media and uppity blog talk gets me cranky. I remember a time when you didn’t have to worry about RSS food and XML whatsits and tag storms, or whatever. You just built a static website with a crap interface and impossible navigation, launched it to the web and never touched it again because the IT guy who quit was the only one with the FTP password. Ah, the good ole days.
- Power to the people. Will Blogs be the death of news? (SEW Blog)
- J&J to give 120,000 employees personal blogs? I’m sorry I can’t hear you because the hell freezing over is so loud. (Pharma Marketing Blog)
- MySpace’s new Digg/Netscape/Reddit/American Idol clone is a few telomeres shy of a double helix. (SEOmoz)
- Google’s web search history in personalized results is ruining the party for everyone. And I thought that my name was #1 in Google because I’m. Just. That. Awesome. Damn. (Gord)
- Matt Cutts not convincing me one single bit. (Matt Cutts)
- I think I know your password, dummy. Top 10 most frequently used (and hacked) passwords. Guess what? Password is #1. Damn. (Threadwatch)
Published by David Wilson November 22nd, 2006
in Search Marketing, SEO, SEM, Organic Search, Search Engines, Blogs, Social Media, Yahoo, MSN, Personalized Search, SEO Best Practices and Newsletter.
Social Media Optimization is a concept that is making its way into mainstream marketing publications. Social Media Optimization or SMO is a concept coined by Rohit Bhargava of Ogilvy Public Relations Worldwide. In his 5 Rules of Social Media Optimization, Rohit explains that:
“The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”
Social Media Demographics
A common misconception about popular social network sites like MySpace, is that they are the domains of the teens and preteens. A recent comScore study found that as MySpace and the social networks grow and become more mainstream, the demographics change as their reach extends into a greater part of the population.
Continue reading ‘What is Social Media Optimization?’
Many healthcare companies recognize the US Hispanic market as a growing part of their business and online strategy, and their websites are slowly beginning to reflect this. Although this is considered a major step toward successful marketing to the US Hispanic audience, providing a Spanish sub-section of a website or dedicating a few pages of content to this population may not be enough to translate into impressive results.
Continue reading ‘Reaching the US Hispanic Market with Healthcare Search Marketing’
Published by Jason McGovern April 4th, 2006
in Search Marketing, SEO, Organic Search, Healthcare, Google, Search Engines, Yahoo, MSN, Personalized Search, Pharma and Newsletter.
Put most simply, personalized search is the delivery of search engine results that are uniquely tailored to both keyphrases and individual searchers. For example, in the early days of search, everyone searching for the phrase “AMD” would get the same results, whether they were interested in silicone chips or semiconductors, or age-related macular degeneration. With personalized search, the search engines are beginning to gauge a user’s intent and differentiate between those users looking to invest in AMD, the searchers looking to buy AMD chips, and those looking to care for their eyes.How are search engines such as Google, Yahoo!, MSN, and Ask able to provide these customized search results? By tracking their users’ behavior online. Search engines have access to a wide range of user data, including search history, bookmarked pages, and more, that allows them to gauge a searcher’s “intent”.
Continue reading ‘What is Personalized Search?’
