The Search Engine Marketing Professional Organization (SEMPO) recently released its annual industry survey and it includes some truly remarkable findings. One such finding is that spending on paid search marketing was approximately $8 Billion (U.S.) in 2006 and that number is expected to double over the next five years. This is obviously a testament to the value that paid search marketing can provide, but it also begs some key questions. Am I getting my moneys worth from my paid search campaign? Is my campaign producing a positive ROI? Should I spend more, or less?
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