Social Media Optimization is a concept that is making its way into mainstream marketing publications. Social Media Optimization or SMO is a concept coined by Rohit Bhargava of Ogilvy Public Relations Worldwide. In his 5 Rules of Social Media Optimization, Rohit explains that:
“The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”
Social Media Demographics
A common misconception about popular social network sites like MySpace, is that they are the domains of the teens and preteens. A recent comScore study found that as MySpace and the social networks grow and become more mainstream, the demographics change as their reach extends into a greater part of the population.
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What is Social Media Optimization?
Published by November 22nd, 2006 in Search Marketing, SEO, SEM, Organic Search, Search Engines, Blogs, Social Media, Yahoo, MSN, Personalized Search, SEO Best Practices and Newsletter. 0 Comments
What is Personalized Search?
Published by April 4th, 2006 in Search Marketing, SEO, Organic Search, Healthcare, Google, Search Engines, Yahoo, MSN, Personalized Search, Pharma and Newsletter. 0 CommentsPut most simply, personalized search is the delivery of search engine results that are uniquely tailored to both keyphrases and individual searchers. For example, in the early days of search, everyone searching for the phrase “AMD” would get the same results, whether they were interested in silicone chips or semiconductors, or age-related macular degeneration. With personalized search, the search engines are beginning to gauge a user’s intent and differentiate between those users looking to invest in AMD, the searchers looking to buy AMD chips, and those looking to care for their eyes.How are search engines such as Google, Yahoo!, MSN, and Ask able to provide these customized search results? By tracking their users’ behavior online. Search engines have access to a wide range of user data, including search history, bookmarked pages, and more, that allows them to gauge a searcher’s “intent”.
