Social Media Optimization is a concept that is making its way into mainstream marketing publications. Social Media Optimization or SMO is a concept coined by Rohit Bhargava of Ogilvy Public Relations Worldwide. In his 5 Rules of Social Media Optimization, Rohit explains that:
“The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”
Social Media Demographics
A common misconception about popular social network sites like MySpace, is that they are the domains of the teens and preteens. A recent comScore study found that as MySpace and the social networks grow and become more mainstream, the demographics change as their reach extends into a greater part of the population.
Tag Archive for 'seo-best-practices'
What is Social Media Optimization?
Published by November 22nd, 2006 in Search Marketing, SEO, SEM, Organic Search, Search Engines, Blogs, Social Media, Yahoo, MSN, Personalized Search, SEO Best Practices and Newsletter. 0 Comments
Reaching the US Hispanic Market with Healthcare Search Marketing
Published by June 22nd, 2006 in Search Marketing, SEO, Organic Search, Healthcare, Search Engines, Blogs, Personalized Search, Pharma, SEO Best Practices and Newsletter. 0 CommentsMany healthcare companies recognize the US Hispanic market as a growing part of their business and online strategy, and their websites are slowly beginning to reflect this. Although this is considered a major step toward successful marketing to the US Hispanic audience, providing a Spanish sub-section of a website or dedicating a few pages of content to this population may not be enough to translate into impressive results.
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How does video search benefit health-related websites?
Published by January 21st, 2006 in Search Marketing, SEO, Organic Search, Video Search, Healthcare, Search Engines, Pharma, SEO Best Practices and Newsletter. 0 CommentsApple’s successful launch of video to its popular iTunes service has generated a lot of media buzz about the growing search demand for videos.
For both Google and Yahoo, video search appears to be all about content distribution and maximizing additional revenue streams. Health related websites that offer education videos and video testimonials on your website will enhance the user experience, and with the infancy of video-search, you will have the opportunity to grab “market share” of the online video search space. However, because video search is so new, Catalyst on-line believes that video search will not be a significant driver of traffic to a health-related website in the foreseeable future.
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Can Your Potential Patients Find You?
Published by January 15th, 2006 in Search Marketing, SEO, SEM, Paid Search, Google, Search Engines, SEO Best Practices and Newsletter. 0 CommentsLocation, location, location is as important on the Internet as it is in real estate. Why spend time, resources, and money to develop a website that your audience can�t find?
All too often businesses invest a significant amount of time, money, and resources building impressive websites and then do little to promote them to drive the traffic. They just assume if they build it, visitors will come. Nothing could be further from the truth as competition for eyeballs increases daily across the Internet. For example, a Google search on the disease multiple sclerosis yields more than 16 million results and that number is increasing constantly. So anyone launching a new site on multiple sclerosis, or any subject area for that matter, instantly has a mountain of competition for attracting visitors. Fortunately there are ways to leap frog the competition and attract visitors quickly. How? The answer is to be in the right location.
