Since the advent of paid search engine marketing, click fraud has been a growing area of concern for search engine marketers. Estimates of the scope of click fraud vary from 10% to 35% of all click activity. If not detected, click fraud can rob your company of both your marketing dollars and your sales. Are your campaigns safe? This article provides some tips on how to detect click fraud in your campaigns and some guidance on what to do if you find it.
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Click Fraud: Are Your Campaigns Safe?
Published by May 1st, 2007 in Search Marketing, SEM, Google, PPC, Adsense, Search Matters, Newsletter and Click Fraud. 0 CommentsPaid Search: Are you getting your money’s worth?
Published by February 28th, 2007 in Paid Search, Search Engines, CPC, PPC, Text Ads, Adsense, Overture, Local Search and Newsletter. 3 CommentsThe Search Engine Marketing Professional Organization (SEMPO) recently released its annual industry survey and it includes some truly remarkable findings. One such finding is that spending on paid search marketing was approximately $8 Billion (U.S.) in 2006 and that number is expected to double over the next five years. This is obviously a testament to the value that paid search marketing can provide, but it also begs some key questions. Am I getting my moneys worth from my paid search campaign? Is my campaign producing a positive ROI? Should I spend more, or less?
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