We skipped the links last week because we were all celebrating the Fourth of July in a 100% real American hero, patriotic way. Even the two dudes on the organic team from Canada. We take that very seriously here. Like SEO. Nothing says red blooded American Apple pie like some good ole patriotic SEO. So [...]
Category Archives: Blogs
Search Matters Weekly Search Nougat
June 21, 2007 – 8:34 am
Just like the nutty sweet paste in the middle of your afternoon candy bar, this week’s search links will pack a powerful burst of sugary energy to get you through the rest of the day. Unless you’re allergic to nuts; in which case, that tingling you may be feeling is probably anaphalixis. Two words. [...]
Weekly Search Marketing News & Links
May 3, 2007 – 8:29 am
Have you been feeling down? Sad all the time? Maybe your problem is that you have a bad case of the Supplemental Results.
More on Google’s own plane of hell, trust of pharma distrusters, WoW maps and some Da Vinci code answers in this weeks links:
 A new survey shows that blogs that are critical [...]
The Google is Coming. The Google is Coming.
March 27, 2007 – 3:29 pm
Like the last invaders from back in ‘75 (Seventeen Seventy Five that is), it seems that Google, a new dreadnought, has its sights on Boston and they’re planning on more than a fortnight’s stay. Amidst not so subtle clues, like job listings for Google and YouTube for the Boston area and search insider gossip, the [...]
What is Social Media Optimization?
November 22, 2006 – 5:39 pm
Social Media Optimization is a concept that is making its way into mainstream marketing publications. Social Media Optimization or SMO is a concept coined by Rohit Bhargava of Ogilvy Public Relations Worldwide. In his 5 Rules of Social Media Optimization, Rohit explains that:
“The concept behind SMO is simple: implement changes to optimize a site so [...]
Reaching the US Hispanic Market with Healthcare Search Marketing
June 22, 2006 – 5:32 pm
Many healthcare companies recognize the US Hispanic market as a growing part of their business and online strategy, and their websites are slowly beginning to reflect this. Although this is considered a major step toward successful marketing to the US Hispanic audience, providing a Spanish sub-section of a website or dedicating a few pages of [...]
Can Blogging Drive Traffic to a Pharma Site?
February 1, 2006 – 4:55 pm
So, what is a Blog?
A blog is nothing more than a web page; but it is a special kind of web page. A typical blog is a website with regularly published “articles” that are displayed “newest first”.� Blogs have certain attributes that distinguish them from standard web pages; namely, ease of web publication and mass [...]
