Category Archives: PPC

Evaluating Visitor Quality without Transactions

September 2, 2006 – 4:10 pm

For transaction-based e-commerce websites, search engine marketing offers an unprecedented level of ROI measurement and accountability. E-commerce vendors can track their ROI on a keyword-by-keyword basis right down to the very last cent. But for other types of sites, evaluating the success of the campaign is more of a challenge. Consider, for example, […]

By Ehren | Also posted in CPC, Newsletter, Organic Search, Paid Search, SEM, SEO, SEO Best Practices, Search Marketing | Comments (0)

Who is clicking on your paid search ads, and what were they actually searching for?

July 22, 2006 – 5:36 pm

Paid search is often touted as the perfect advertising medium, in which ads appear only for those individuals who are actually searching for the advertiser’s product right at that moment. However, while clever search engine technology goes a long way towards achieving this ideal, the “match made in heaven” of paid search depends on […]

By Ehren | Also posted in CPC, Google, Healthcare, MSN, Paid Search, SEM, Search Marketing, Yahoo | Comments (1)