Category Archives: Pharma

What is Personalized Search?

Put most simply, personalized search is the delivery of search engine results that are uniquely tailored to both keyphrases and individual searchers. For example, in the early days of search, everyone searching for the phrase “AMD” would get the same results, whether they were interested in silicone chips or semiconductors, or age-related macular degeneration. With [...]

How does video search benefit health-related websites?

Apple’s successful launch of video to its popular iTunes service has generated a lot of media buzz about the growing search demand for videos.
For both Google and Yahoo, video search appears to be all about content distribution and maximizing additional revenue streams. Health related websites that offer education videos and video testimonials on your website [...]