Ok. I know. Everyone has one of these Top [insert number here] lists for optimizing your blog for search engines, and this is by no means reinventing the wheel, but we here at Search Matters thought that we would add our list to the fray in case you missed something. Read More
Search Matters Weekly Link Love
August 16, 2007 – 3:14 pm
Hey man. It’s time to let our link love shine. So put on those bell bottoms and the Skynyrd t-shirt and lets groove on down to Linktown in my yellow van. It’s where everybody loves you, mama. Watch out for the man, if you smell like patchouli they get all up in your business. Far out. Make links not war.
- Social Media manipulation is rampant. But if it’s by the people then is it manipulation at all? (SEOmoz)
- Google proxy hacking can get you dropped from the index. A what, what in the wha..? (SEO Fast Start)
- Google is exposing their flank to Wikipedia. Mmmm…flank. (SEO Blackhat)
- White hat SEO tips for bloggers. You mean facists tips. (Matt Cutts) Read More
Atlas now faces the Google Analytics Dilemma
August 14, 2007 – 8:34 am
Microsoft completed its acquisition of Aquantive yesterday, which among other things includes Atlas and its media management and tracking tools. It’ll be interesting to watch the reactions of Atlas customers.
Google Analytics receives a cold shoulder from a few large advertisers, on concerns that their tracking partner also happens to be their largest ad network. Some see that as a conflict of interest, and would prefer to deal with independent vendors.
Granted, the Microsoft/Aquantive deal would be perceived as less threatening, if only because MSN/Live’s ad network is so much less significant to a buyer’s overall ad spend. But the general trend of agency/vendor/network consolidation is something to keep an eye on - it may open the door for a new wave of pure-play analytics vendors.
Search Matters Weekly Search Links
August 8, 2007 – 1:44 pm
NuqneH. Greetings. Here are the weekly search links, traveler. Qapla’ in all your efforts.
- New data suggests that 28% of people click through on 2nd and 3rd page results in search engines. Idiots. (SEOmoz)
- Create media buzz via video. Bow chicka bow chicka. Wait. Maybe not that kind of video. (SMO)
- SPOCK, the people search engine is alive! And set to live long and prosper. I wonder if they’ll get pon farr? It’s Kobayashi Maru if you ask me. (SE Land) Read More
SEO Best Practices from a Google Engineer
August 6, 2007 – 9:54 am
This is Part 3 in an 5-part series of posts on a SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider” knowledge. Dan Crow, Program Manager of Crawl Systems was the guest speaker to an audience of about 100 who ranged from SEO novices to industry experts.
In addition to having a functioning, “jazzy” website, Dan emphasized that your site should encompass what the SEO experts already consider “Best Practices” for success with Organic Search not only with Google, but other major search engines. Read More
Search Matters Weekly Links
August 2, 2007 – 9:47 am
Weekly search links.
- Answer these 10 questions before you charge for SEO. (SEOmoz)
- Single Point of Failure. (SEO-Blackhat)
- What else can you do to get indexed? (SE Watch)
- Two airlines moving ahead with in-flight internet. (Techdirt)
- Ask.com August 2007 update? (SE Roundtable)
- Harry Potter Font looks like Yahoo Font. Hermione dies. (Matt Cutts)
- Local Search driving offline transactions. (SE Land)
Huzzah.
Google Maps Go Vertical in NYC
August 1, 2007 – 1:58 pm
Google started integrating 3D wireframes by default into Maps for a few major cities. There’s no better place than New York City to take a test drive - check out some screenshots of these landmark buildings…
Read More
The Emergence of Local Search
August 1, 2007 – 9:45 am
When was the last time you needed more information on a nearby restaurant, yoga studio, mechanic, or other service near your neighborhood? How did you find that information? Did you search for it?
If so, you’re not alone; the Internet is fast becoming the first place consumers look for local business and service information. According to one recent Nielsen/NetRatings study, 70% of respondents reported using the Internet to search for a local service business, and 46% had done so in the last 90 days. Local search is one of the fastest growing online marketing channels today and with projected yearly increases of 22.3% in spending on local search engines and directories through 2011, businesses are eager to take advantage of it.
Overture’s Keyword Tool Says ‘No’ to Marijuana
July 27, 2007 – 3:45 pm
I don’t think anyone would argue that fact that the Overture suggestion tool is probably not the most accurate or effective keyword suggestion tool on the market today. Besides the fact that it still displays search volumes from January 2007, the accuracy of the numbers have been called into question over and over again because of things like plurals, apostrophes, and hyphens, etc muddling the results. That said, I noticed today that the tool filters out searches for some words (specifically narcotics related) and returns results of “no suggestions”- meaning essentially little or no query volume on those search terms - which is not only a poor business practice but it also does the advertiser a disservice by obfuscating market trends.
Let me elucidate the situation a bit. The company that I work for (and the owner of this blog) Catalyst online, is a search marketing firm that specializes in healthcare and pharma. As such we, on a regular basis, research search volumes for drug names, side effects, disease symptoms and the like, in order to develop keyword strategies for our clients. Read More
Search Matters Weekly Pravda
July 26, 2007 – 10:46 am
Здравствулте! Камрады! Добро пожаловать к правде людей!
Search links for you to enable your fight against capitalist aggression and banishment to the search engine gulag (supplemental results).
За успеха нашево безнадёжнова дела!
- Comrade Jane explains the downside of democratic link baiting. (SEO moz)
- Titleist fails to make social media campaign fly. Power to the people. (SMO)
- Yahoo Assist helps aid the proletariat. Like a big brother! (SE Land)
- Is Google Adwords getting into the personalized search Game? (aimClear)
- Citizen Matt Cutts give good advice from Comrade Google: Don’t keyword stuff. But some keywords are more equal than others… (Matt Cutts)
- Google docs outwits evil Microsoft and launches calendar events! Spoceeba! (SE Roundtable)
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