Category Archives: Search Marketing

SEM Has Become Mainstream

April 24, 2007 – 4:39 pm

I’m not sure exactly when it happened but it happened.  Search engine marketing has become mainstream.  Businesses of all sizes no longer debate whether or not they need to do search engine marketing, the debate has become: “Do we do it in-house or do we hire an experienced SEM agency.”  
Not long ago, many businesses who [...]

By Tim Breen | Also posted in PPC, Paid Search, SEM, Search Matters | Comments (0)

Exploiting Site-Internal Search Systems for SEM

April 24, 2007 – 10:05 am

Many of our clients’ sites have internal search features, which allow visitors to the site to search for information within the site, such as a “Find a {Doctor/Center/Office/Event/Course/Dealership/etc.} Near You” feature. This type of internal search is powered by a searchable database, and the URLs of search results pages in this system are dynamically [...]

By Ehren | Also posted in CPC, Local Search, PPC, Paid Search, SEM | Comments (0)

Search Matters Weekly Search Links

April 11, 2007 – 2:39 pm

For those of you who, like me, don’t happen to be at SES, there is actually some search news happening that isn’t in New York city. Which is where all your colleagues are. Laughing. Networking. Maxing out their expense accounts. Completely not sitting back at the office blogging. Good times.

Jupiter study [...]

By Francis | Also posted in Search Engines, Search Marketing Conferences, Search Matters, Search News | Comments (0)

Catalyst is at SES. Behold!

April 11, 2007 – 9:19 am

SES 2007 is underway in New York City! The best of the best in Search are there! Two of our top Catalyst people (Catalytes?) are there! Why am I talking in exclamations? No clue.
Heather Frahm, Catalyst’s President and co-founder is speaking on Friday in the vertical track. Her topic is Search for Regulated [...]

By Francis | Also posted in SEM, SEO, SEO Best Practices, SES, Search Engines, Search Marketing Conferences, Search News, Video Search | Comments (2)

SEO for Events and Seasonal Promotions

February 21, 2007 – 4:48 pm

Organic Search Engine Optimization (SEO) has a lot of strengths when compared to other marketing channels. SEO can build long-term equity for a website, providing a cost-effective supplement to paid search ads, media buys, and many other forms of online advertising.
But one area where SEO traditionally fell short is with seasonal or event-driven promotions. SEO [...]

By Sherwood Stranieri | Also posted in Google, Organic Search, SEM, SEO, SEO Best Practices | Comments (0)

What is Social Media Optimization?

November 22, 2006 – 5:39 pm

Social Media Optimization is a concept that is making its way into mainstream marketing publications. Social Media Optimization or SMO is a concept coined by Rohit Bhargava of Ogilvy Public Relations Worldwide. In his 5 Rules of Social Media Optimization, Rohit explains that:
“The concept behind SMO is simple: implement changes to optimize a site so [...]

By david | Also posted in Blogs, MSN, Newsletter, Organic Search, Personalized Search, SEM, SEO, SEO Best Practices, Search Engines, Social Media, Yahoo | Comments (0)

Best Practices for Integrated Search Engine Marketing (SEM)

October 22, 2006 – 5:21 pm

As advertisers increasingly seek to synchronize their pay-per-click and organic search engine marketing campaigns, a new strategic discipline is emerging-integrated search engine marketing. The goal of an integrated SEM campaign is to deliver better overall ROI than search engine optimization and pay-per-click campaigns would have yielded independently. This article outlines the opportunities that are unique [...]

By Ehren | Also posted in Organic Search, Paid Search, SEM, SEO Best Practices, Search Engines | Comments (0)

Evaluating Visitor Quality without Transactions

September 2, 2006 – 4:10 pm

For transaction-based e-commerce websites, search engine marketing offers an unprecedented level of ROI measurement and accountability. E-commerce vendors can track their ROI on a keyword-by-keyword basis right down to the very last cent. But for other types of sites, evaluating the success of the campaign is more of a challenge. Consider, for example, [...]

By Ehren | Also posted in CPC, Newsletter, Organic Search, PPC, Paid Search, SEM, SEO, SEO Best Practices | Comments (0)

Who is clicking on your paid search ads, and what were they actually searching for?

July 22, 2006 – 5:36 pm

Paid search is often touted as the perfect advertising medium, in which ads appear only for those individuals who are actually searching for the advertiser’s product right at that moment. However, while clever search engine technology goes a long way towards achieving this ideal, the “match made in heaven” of paid search depends on [...]

By Ehren | Also posted in CPC, Google, Healthcare, MSN, PPC, Paid Search, SEM, Yahoo | Comments (1)

Reaching the US Hispanic Market with Healthcare Search Marketing

June 22, 2006 – 5:32 pm

Many healthcare companies recognize the US Hispanic market as a growing part of their business and online strategy, and their websites are slowly beginning to reflect this. Although this is considered a major step toward successful marketing to the US Hispanic audience, providing a Spanish sub-section of a website or dedicating a few pages of [...]

By Frank | Also posted in Blogs, Healthcare, Newsletter, Organic Search, Personalized Search, Pharma, SEO, SEO Best Practices, Search Engines | Comments (0)