This is the third and final installment of our assessment of the new Ask.com. As the resident linguist here, I will discuss some of the natural language technologies that have been foregrounded in the new interface. And, as a member of the paid search team, I will discuss the impact of the new [...]
Category Archives: Search Marketing
Search Matters Weekly Search Nougat
June 21, 2007 – 8:34 am
Just like the nutty sweet paste in the middle of your afternoon candy bar, this week’s search links will pack a powerful burst of sugary energy to get you through the rest of the day. Unless you’re allergic to nuts; in which case, that tingling you may be feeling is probably anaphalixis. Two words. [...]
Fortune 500’s Way-Too-Lite Online Advertising
June 11, 2007 – 2:21 pm
Fortune 500 companies have always approached online advertising with a bit of hesitation. Yes, they do search - but not until smaller players had done it for years. Yes, they do blogging… ditto. A familiar pattern, one that’s driven by caution, and the need to explain their actions to shareholders.
A recent article on MarketWatch [...]
Search Matters Weekly Search Crunk
June 1, 2007 – 9:05 am
Time to get it crunk up on it and throw down the gangsta SEO links for this week. You can tell I’m 100% street because I said gangsta and crunk. I’m practically a legend in my cubicle. My t-shirt that says THUGLIFE has a rip in it. That’s all I’m saying.
Get your jazz hands ready [...]
What does ‘Meaning’ Mean to a Search Engine?
May 30, 2007 – 1:15 pm
Outside of the government and universities, no one hires more people with PhDs in linguistics than search engines. One major reason for this is that a search engine needs to deliver results that are not based on the string of characters you type into the search box, but instead based on what your string [...]
Top 5 Worst of Search For May
May 18, 2007 – 12:59 pm
This is the first in a monthly series of posts highlighting the humorous, ridiculous and absurd in the world of search engine listings. In an age of automated keyword research and campaign management, with rich internet technologies evolving faster than the people who use them, some weird, funny stuff is bound to happen. [...]
Will Google’s Universal Search Kill the SEM campaign?
May 18, 2007 – 9:34 am
I know it’s a stretch but I can’t get that Buggles song out of my head. So what does that have to do with Google and Universal Search? Well, everything.
As you can see above, a search for “Video Killed The Radio Star” (and it did BTW), not only has the the old Google navigation changed [...]
Búsqueda hispána: “El que llega primero al rio bebe agua limpia”
May 16, 2007 – 12:14 pm
Como Latina y parte del equipo de Calatyst, me ha llamado mucho la atención el hecho de que muy pocas industrias, hayan tomado ventaja del mercado Hispano que tan rápidamente va aumentando
En 2002 se hizo oficial la estadÃstica que posicionó, a la comunidad Hispana como la mayor minorÃa en los Estados Unidos, y creanme cuando [...]
Click Fraud: Are Your Campaigns Safe?
May 1, 2007 – 10:25 am
Since the advent of paid search engine marketing, click fraud has been a growing area of concern for search engine marketers. Estimates of the scope of click fraud vary from 10% to 35% of all click activity. If not detected, click fraud can rob your company of both your marketing dollars [...]
