Category Archives: Search Marketing

Search Matters Weekly Search Declaration

We skipped the links last week because we were all celebrating the Fourth of July in a 100% real American hero, patriotic way. Even the two dudes on the organic team from Canada. We take that very seriously here. Like SEO. Nothing says red blooded American Apple pie like some good ole patriotic SEO. So […]

Search Matters Weekly Search = $array[]

Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.

[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, […]

Searchers Spend More

There’s an interesting article today over at eCoustics.com (by way of Marketing Pilgrim) discussing the findings of a recent Yahoo/ChannelForce study looking at how the Internet and search engines affect in-store purchases of electronic shoppers at big box stores like Best Buy and Target.
The article outlines several key findings from the study, but by far […]

The New Ask.com: Part 3

This is the third and final installment of our assessment of the new Ask.com. As the resident linguist here, I will discuss some of the natural language technologies that have been foregrounded in the new interface. And, as a member of the paid search team, I will discuss the impact of the new […]

Search Matters Weekly Search Nougat

Just like the nutty sweet paste in the middle of your afternoon candy bar, this week’s search links will pack a powerful burst of sugary energy to get you through the rest of the day. Unless you’re allergic to nuts; in which case, that tingling you may be feeling is probably anaphalixis. Two words. […]

How do you identify a true SEO partner?

Rewind one year ago when you, as the company’s marketing manager, sent a detailed RFP encompassing the requirements and expectations for the development of your company’s new website to some of the best agencies around. Somewhere within the technical and design requirements - tucked between defining your “target audience” and listing your “usability requirements” - […]

Fortune 500’s Way-Too-Lite Online Advertising

Fortune 500 companies have always approached online advertising with a bit of hesitation. Yes, they do search - but not until smaller players had done it for years. Yes, they do blogging… ditto. A familiar pattern, one that’s driven by caution, and the need to explain their actions to shareholders.
A recent article on MarketWatch […]

Search Matters Weekly Search Crunk

Time to get it crunk up on it and throw down the gangsta SEO links for this week. You can tell I’m 100% street because I said gangsta and crunk. I’m practically a legend in my cubicle. My t-shirt that says THUGLIFE has a rip in it. That’s all I’m saying.

Get your jazz hands ready […]

What does ‘Meaning’ Mean to a Search Engine?

Outside of the government and universities, no one hires more people with PhDs in linguistics than search engines. One major reason for this is that a search engine needs to deliver results that are not based on the string of characters you type into the search box, but instead based on what your string […]

Top 5 Worst of Search For May

This is the first in a monthly series of posts highlighting the humorous, ridiculous and absurd in the world of search engine listings. In an age of automated keyword research and campaign management, with rich internet technologies evolving faster than the people who use them, some weird, funny stuff is bound to happen. […]