Google sent ripples throughout the search and web communities in July by announcing it had been indexing Flash content and had launched a specific algorithm specifically for ranking Flash content. In this issue, Catalyst Organic Search Director Jason McGovern discusses how this change may affect your SEO campaign.Q: Why is it important that Google is [...]
Category Archives: Search Marketing
How to Manage Multiple Brands Online
June 29, 2008 – 7:37 pm
The growing interest in search marketing, and a greater understanding of its value, are intensifying competition online. For companies with multiple brands, this competition is even more extreme as brands compete with each other for valuable search “shelf space.†In this interview, Catalyst Account Director Ann Kane discusses strategies and tactics for managing multiple brands [...]
Paid Search Q&A: How to Improve Your Campaign Performance
June 3, 2008 – 3:38 pm
The strategies and tactics behind successful paid search marketing campaigns have grown dramatically in their complexity over the past few years. If you haven’t changed your approach, you could be losing potential customers and squandering your paid search marketing budget. Read this month’s interview with Catalyst Vice President of Paid Search, Tim Breen, to find [...]
Optimize Your Digital Assets
May 2, 2008 – 8:22 am
Are you familiar with the term “Digital Asset Optimization?†If you are, you may know that it is the natural evolution of search marketing. If you aren’t, you’ll want to learn how to leverage this new opportunity for competitive advantage. Here Catalyst Search Marketing Strategist Eddie Emmanuel discusses this relatively new practice and how — [...]
Outrank Your Online Competition
April 1, 2008 – 12:23 pm
The steady increase in search engine use is rewriting the rules of marketing as organizations decide how best to incorporate the realities of Web 2.0 into their plans. One effect of search is that dissimilar entities become competitors when they are listed alongside each other on the Search Engine Results Pages. Now being competitive requires [...]
Reputation Management in a Web 2.0 World
March 3, 2008 – 11:41 am
Reputation Management in a Web 2.0 World
Finding out what is being said about your company, its brand and products is becoming increasingly difficult as it becomes easier for your customers to voice their praise, or complaints, online. In the world of online marketing, social media and blogs, an organization’s reputation can be enhanced or tarnished [...]
Social Media and Healthcare
January 31, 2008 – 8:41 pm
Social Media and Healthcare
Social media is a phenomenon that can no longer be ignored by today’s competitive companies. Last year, 73% of advertising and media executives surveyed said up to 20% of their marketing budgets are allocated to using and experimenting with new media platforms such as blogs. In 2008 pharmaceutical marketing professionals are looking [...]
Search Marketing: The Last Mile
January 7, 2008 – 11:45 am
Whether you call it Closing the Loop, The Final Leg, or The Last Mile, the process of getting any deliverable – including information – to the final consumer is challenging. For marketers, The Last Mile means getting our message in front of customers, in a way that is relevant and timely, wherever they are – [...]
Paid Search Q&A: How to Get the Best CPV
November 1, 2007 – 12:51 pm
Here Tim Breen, Catalyst’s Director of Paid Search, addresses some frequently asked questions about Cost Per Visitor.
Q: What is the difference between Cost Per Visitor and Cost Per Click?
A: Many advertisers aren’t aware that there is a difference between Cost Per Visitor (CPV) and Cost Per Click (CPC). CPC is what you get charged by [...]
Four Steps to Better Campaign Tracking and ROI
October 1, 2007 – 3:30 pm
Ever wondered why that well planned (and expensive) online or offline campaign fizzled and you didn’t realize your return-on-investment? Well, maybe it wasn’t such a bust after all. But how could you know, either way? The answer is tracking. Well, it’s not all tracking, but it is setting yourself up for success so that the [...]
